Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$60,970
Proxy wage for paid media roles in Idaho (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
3,780
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Idaho
Vs. U.S. median
-22.6%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Performance Marketer (Part-Time | Paid Search Focus)
The Global Talent Co.
In-Office
FULL TIME
September 24, 2026
In-Office
FULL TIME
September 24, 2026
Job Posting Manager, Paid Social Media & Analytics
USTA National Tennis Center Inc.
In-Office
FULL TIME
September 24, 2026
In-Office
FULL TIME
September 24, 2026
Remote Marketing Lead: PPC, SEO & Growth Strategy
Blacksmith Agency
In-Office
FULL TIME
September 24, 2026
Remote Creative Strategist, Paid Media Growth
WAND Corporation
In-Office
FULL TIME
September 24, 2026
Remote Digital Marketing Specialist: SEM/SEO & AI Growth
World Education Services, Inc.
In-Office
FULL TIME
September 24, 2026
Senior Marketing Manager: PPC & SEO Strategy (Remote)
Blacksmith Agency
In-Office
FULL TIME
September 24, 2026
B2B Growth Marketing Manager - Industrial/SaaS
AssetWatch, Inc.
In-Office
FULL TIME
September 24, 2026
Paid Search Manager (Franchise & Multi-Location Focus)
Ignite Visibility
In-Office
FULL TIME
September 24, 2026
In-Office
FULL TIME
September 24, 2026
Performance and Growth Marketing Manager
Propper International, Inc.
In-Office
FULL TIME
September 24, 2026
Remote PPC & AI Marketing Director — Local Lead Gen
NextPath Career Partners
In-Office
FULL TIME
September 24, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 52%
- Men 48%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Idaho (state)
- Median annual wage
- $60,970
- Mean annual wage
- $73,110
- 10th percentile
- $36,800
- 90th percentile
- $127,660
- Employment
- 3,780
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Idaho
Source: BLS OEWS (2025)