Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$98,090
Proxy wage for paid media roles in District of Columbia (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
6,340
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in District of Columbia
Vs. U.S. median
+24.5%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$95,000 / year
Jobs with salary
33
Typical posted range
$87,500 – $120,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in District of Columbia
1 city with paid media jobs
indicates external job listing (opens in new tab)
Hybrid
FULL TIME
May 16, 2026
Senior Principal, Accounts - Paid Media
Middle Seat |
$110,000-$120,000
In-Office
FULL TIME
February 19, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 43%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- District of Columbia (state)
- Median annual wage
- $98,090
- Mean annual wage
- $106,270
- 10th percentile
- $59,340
- 90th percentile
- $176,240
- Employment
- 6,340
- U.S. median (same SOC)
- $78,760
Median annual wage trend
District of Columbia
Source: BLS OEWS (2025)