Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$77,740
Proxy wage for paid media roles in Connecticut (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
9,930
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Connecticut
Vs. U.S. median
-1.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$100,000 / year
Jobs with salary
23
Typical posted range
$85,250 – $100,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Connecticut
2 cities with paid media jobs
SIMPLETIGER: PPC SPECIALIST (U.S. BASED, REMOTE)
Online Jobs Philippines - Work at Home
In-Office
FULL TIME
September 1, 2026
In-Office
FULL TIME
September 1, 2026
Senior Director, Growth Marketing New United States (Remote)
Boulder Care, Inc.
In-Office
FULL TIME
September 1, 2026
Associate Director, Paid Social - performance media strategy - US Remote
Dept Holding B.V.
In-Office
FULL TIME
September 1, 2026
Remote Growth Marketing Lead — Sponsorship & Giving
United States Digital Space LLC
In-Office
FULL TIME
September 1, 2026
Remote Growth Marketing Leader for SMB Acquisition
Workshop Hiring
In-Office
FULL TIME
September 1, 2026
Channel Manager, Paid Search & Affiliate Marketing
Integrated Specialty Coverages, LLC
In-Office
FULL TIME
September 1, 2026
Senior SEM Specialist Remote Lead Gen (India & US)
vSplash Techlabs
In-Office
FULL TIME
September 1, 2026
Remote Growth Marketing Manager: ROI & Analytics Lead
Alonsoandalonsolaw
In-Office
FULL TIME
September 1, 2026
In-Office
FULL TIME
September 1, 2026
Growth Marketing Associate Junior Habitat Health · USD 78k-96k/yr Workplace On-site 13 hours ago
Content Creators
In-Office
FULL TIME
September 1, 2026
Senior Growth Marketing Director — Remote & New Markets
Boulder Care, Inc.
In-Office
FULL TIME
September 1, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Connecticut (state)
- Median annual wage
- $77,740
- Mean annual wage
- $86,740
- 10th percentile
- $46,280
- 90th percentile
- $138,980
- Employment
- 9,930
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Connecticut
Source: BLS OEWS (2025)