Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$94,700
Proxy wage for paid media roles in California (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
119,070
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in California
Vs. U.S. median
+20.2%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$135,000 / year
Jobs with salary
375
Typical posted range
$88,750 – $160,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in California
11 cities with paid media jobs
indicates external job listing (opens in new tab)
Remote Paid Social Growth Manager
Recruitics Careers |
$70,000 - $90,000
In-Office
FULL TIME
July 15, 2026
Senior Growth Marketing Engineer
Restaurant365 |
$130,000 - 160,000
In-Office
FULL TIME
July 15, 2026
Senior Growth Marketing Engineer
Restaurant365 |
$130,000 - 160,000
In-Office
FULL TIME
July 15, 2026
Senior Growth Marketing Engineer
Restaurant365 |
$130,000 - 160,000
In-Office
FULL TIME
July 15, 2026
Senior Growth Marketing Engineer
Restaurant365 |
$130,000 - 160,000
In-Office
FULL TIME
July 15, 2026
VP, Growth Marketing Global Scale & Brand Impact
Dormont Manufacturing Company
In-Office
FULL TIME
July 15, 2026
PPC Strategist (Paid Media)
Mutual of Omaha Mortgage |
$80,000-$120,000
In-Office
FULL TIME
July 15, 2026
Associate Brand Manager Growth Marketing & Packaging
Archer Meat Snacks
In-Office
FULL TIME
July 14, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- California (state)
- Median annual wage
- $94,700
- Mean annual wage
- $108,120
- 10th percentile
- $48,440
- 90th percentile
- $181,600
- Employment
- 119,070
- U.S. median (same SOC)
- $78,760
Median annual wage trend
California
Source: BLS OEWS (2025)