Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$94,700
Proxy wage for paid media roles in California (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
119,070
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in California
Vs. U.S. median
+20.2%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$135,000 / year
Jobs with salary
375
Typical posted range
$88,750 – $160,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in California
11 cities with paid media jobs
indicates external job listing (opens in new tab)
AI-Driven Growth Marketing Lead — First Marketing Hire
Amae Health |
$140,000 - $160,000
In-Office
FULL TIME
July 19, 2026
In-Office
FULL TIME
July 19, 2026
Amazon Growth Marketing Manager (Ecommerce & Creative)
Gibson Homewares
In-Office
FULL TIME
July 19, 2026
Amazon Paid Media Specialist (Hybrid)
Beauty Industry Group |
$85,000-$90,000
Hybrid
FULL TIME
July 19, 2026
Associate Marketing Manager, Search Engine Marketing
Align Technology
In-Office
FULL TIME
July 19, 2026
Associate Marketing Manager, Search Engine Marketing
Align Technology
In-Office
FULL TIME
July 19, 2026
B2B Growth Marketing Manager – Retail & Partnerships
Rakuten Rewards
In-Office
FULL TIME
July 19, 2026
Brand Growth Marketing Manager - In-Office, LA/Reno
The Bridger Group
In-Office
FULL TIME
July 19, 2026
Brand Marketing Associate Manager (Paid Media)
Panda Restaurant Group Inc |
$90,000 - $126,500
In-Office
FULL TIME
July 19, 2026
Brand Marketing Lead - Paid Media & Digital Strategy
Panda Restaurant Group Inc
In-Office
FULL TIME
July 19, 2026
Creative Strategist: High-Impact Paid Social & Display
Andrew Wilder company
In-Office
FULL TIME
July 19, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- California (state)
- Median annual wage
- $94,700
- Mean annual wage
- $108,120
- 10th percentile
- $48,440
- 90th percentile
- $181,600
- Employment
- 119,070
- U.S. median (same SOC)
- $78,760
Median annual wage trend
California
Source: BLS OEWS (2025)