Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$65,430
Proxy wage for paid media roles in Arkansas (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
6,250
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Arkansas
Vs. U.S. median
-16.9%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$83,000 / year
Jobs with salary
10
Typical posted range
$83,000 – $83,000 / year
Source: PPCjobs.com inventory (posted salaries)
Growth Marketing Lead — Commercial SMB (Remote)
Hewlett-Packard Company
In-Office
FULL TIME
September 12, 2026
In-Office
FULL TIME
September 12, 2026
In-Office
FULL TIME
September 12, 2026
Creative Paid Media Manager — Viral Campaigns (Remote)
HighKey Agency
In-Office
FULL TIME
September 12, 2026
Head of Paid Social & Growth (Remote‑Friendly)
Content Creators
In-Office
FULL TIME
September 12, 2026
Senior SEM Manager — Paid Search & Shopping (Remote Fridays)
Staples Advantage Canada
In-Office
FULL TIME
September 12, 2026
Growth Marketing & Ops Manager Remote + Stock Options
Fieldmaterials
In-Office
FULL TIME
September 12, 2026
Manager, Search Engine Marketing (SEM) Quill
Staples Advantage Canada
In-Office
FULL TIME
September 12, 2026
Sales & Marketing Lead, Meta Ads (Remote)
Clients Blackbox, Inc.
In-Office
FULL TIME
September 12, 2026
Growth Marketing Lead Lifecycle & Automation
Work with Adiona
In-Office
FULL TIME
September 12, 2026
In-Office
FULL TIME
September 12, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 56%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Arkansas (state)
- Median annual wage
- $65,430
- Mean annual wage
- $78,430
- 10th percentile
- $34,560
- 90th percentile
- $136,310
- Employment
- 6,250
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Arkansas
Source: BLS OEWS (2025)