Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$71,940
Proxy wage for paid media roles in Arizona (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
15,850
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Arizona
Vs. U.S. median
-8.7%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$75,000 / year
Jobs with salary
13
Typical posted range
$70,000 – $105,210 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Arizona
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Paid Search Specialist - SEM/PPC - Internet Paid Search Professional
Digital Marketing Agency LLC
In-Office
FULL TIME
July 18, 2026
In-House Brand & Growth Marketing Lead
American Roofing & Waterproofing
In-Office
FULL TIME
July 17, 2026
Paid Media Specialist - Meta
Ageless Men's Health |
$75,000-$80,000
In-Office
FULL TIME
July 17, 2026
Remote Growth Marketing Director - Performance-Based
Quantum Leap Mindset
In-Office
FULL TIME
July 17, 2026
Strategic Digital Marketing Lead - SEM, SEO & Analytics
Chapmanautomall |
$65,000-$80,000
In-Office
FULL TIME
July 17, 2026
Strategic Digital Marketing Lead - SEM, SEO & Analytics
Chapman Automotive Corporate
In-Office
FULL TIME
July 17, 2026
Digital Marketing Specialist II (Paid Media)
Honeywell Aerospace Technologies
In-Office
FULL TIME
July 15, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 53%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Arizona (state)
- Median annual wage
- $71,940
- Mean annual wage
- $80,310
- 10th percentile
- $41,110
- 90th percentile
- $136,430
- Employment
- 15,850
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Arizona
Source: BLS OEWS (2025)