Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$59,530
Proxy wage for paid media roles in Alabama (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
8,390
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Alabama
Vs. U.S. median
-24.4%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Cities in Alabama
1 city with paid media jobs
In-Office
FULL TIME
April 11, 2026
Remote Creative Strategist for Social Ads & E-Commerce
Stronger GmbH
In-Office
FULL TIME
April 11, 2026
Global Director, Growth Marketing Ignition Job listing
Financialnarrative
In-Office
FULL TIME
April 11, 2026
In-Office
FULL TIME
April 11, 2026
Remote SEM Marketing Lead for High-Impact Paid Search
Breakout Tools
In-Office
FULL TIME
April 11, 2026
Remote Growth Marketing Manager AI-Driven Paid Media
GenoPalate Inc
In-Office
FULL TIME
April 10, 2026
In-Office
FULL TIME
April 10, 2026
(Senior) Performance Marketing Manager / Account Strategist (m/w/d) – 100% Remote – Google Ads [...]
Beilmann Marketing
In-Office
FULL TIME
April 10, 2026
Senior Growth Marketing Leader - Remote, Ownership & Impact
Web Development Group Inc
In-Office
FULL TIME
April 10, 2026
Remote Director, Social Media & Paid Media Strategy
School Result
In-Office
FULL TIME
April 10, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 43%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Alabama (state)
- Median annual wage
- $59,530
- Mean annual wage
- $68,500
- 10th percentile
- $36,100
- 90th percentile
- $114,010
- Employment
- 8,390
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Alabama
Source: BLS OEWS (2025)