Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$59,530
Proxy wage for paid media roles in Alabama (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
8,390
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Alabama
Vs. U.S. median
-24.4%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough parseable posted salaries in this filter yet (3 found; need 8+). Other channels may still show a snapshot when their sample is larger.
Cities in Alabama
1 city with paid media jobs
indicates external job listing (opens in new tab)
Director of Admissions & Growth Marketing
Elite Nursing and Rehabilitation
In-Office
FULL TIME
July 15, 2026
Growth Marketing Director: Scale Revenue & Lifecycle
Cengage Group
In-Office
FULL TIME
June 23, 2026
Growth Marketing Specialist – On-Site Birmingham
Vaco Recruiter Services
In-Office
FULL TIME
June 20, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 43%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Alabama (state)
- Median annual wage
- $59,530
- Mean annual wage
- $68,500
- 10th percentile
- $36,100
- 90th percentile
- $114,010
- Employment
- 8,390
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Alabama
Source: BLS OEWS (2025)