The Senior Manager, Paid Social will be the primary architect of our Paid Social strategy. This leader will help build a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. They will lead a team responsible for our Paid Social campaigns (Meta, TikTok, Pinterest etc), integrating MMM insights into tactical execution, and leading data-driven optimizations to drive business growth.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Senior Manager, Paid Social…

Lead Paid Social strategy across all major publishers (Meta, Pinterest, TikTok) including campaign planning, segmentation, algorithmic bidding, creative and test ideation

Oversee programs day to day including mix, targeting, creative and a rigorous testing roadmap to ensure spend aligns with business goals

Utilize advanced algorithms, automation and innovative tech integration to drive measurable omni impact and efficiencies in the platforms

Partner with Analytics leads to action off of MMM (Marketing Mix Modeling) and customer insights, driving the program toward incremental results

Partner with in house Creative on ad development and testing

Collaborate with internal teams including Brand, Performance and Email Marketing, eCommerce, SEO/GEO, CRM, Analytics to drive total business outcomes

Serve as the organization’s Social expert, educating stakeholders on channel opportunities while managing key vendor and agency relationships

Own internal clarity and progress towards evolution to a best in class Paid Social program, stay on top of emerging trends in tools, tech and process

Lead and manage Social team within Performance Marketing, develop direct reports focusing on data driven, collaborative & customer-focused skillsets

What you’ll bring to the table…

Deep expertise in Paid Social strategy specifically across Meta, TikTok and Pinterest, including advanced campaign architecture and Advantage+/automated solutions

Extensive "hands-on-keys" experience in Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads; experience with Adobe Analytics or specialized social optimization tools is a bonus

Experience in Catalog management and feed optimization to drive personalization and discovery

Strong understanding of platform algorithms and how to steer them using Conversion API, offline conversion signals and first party data

Advanced analytical and data visualization skills and a proven record of leveraging data to drive Omni business outcomes, Excel expertise strongly preferred

Data and performance driven mindset, passion for testing and proving value through ongoing optimizations

Attention to detail and the ability to manage multiple projects at once

Curiosity and willingness to partner with cross functional teams to understand our customer and business

We’d love to hear from you if you have…

8 years experience in Paid Social with 3 years in a Retail/eCommerce environment

Bachelor’s degree in marketing, advertising, economics, statistics or analytics focus preferred or equivalent work experience

Deep expertise in Meta, TikTok and Pinterest full funnel advertising, including advanced algorithmic bidding to omni and high value outcomes

Advanced proficiency in Excel required

Agency or Brand experience managing enterprise level Paid Social budgets, omni specialty retail preferred

Retail experience preferred

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