We are seeking a Sr. Paid Social Specialist to support paid social strategy and execution
across Disney+ and Hulu. This role will help manage large-scale, performance-driven
campaigns across major social platforms and work closely with internal teams, agency partners, and platform partners to drive subscriber acquisition.
The ideal candidate has a strong understanding of the paid social landscape and
direct-response marketing, with a passion for testing, optimization, and identifying new
opportunities to improve campaign performance. The successful candidate will bring a highly analytical, creative, collaborative, and flexible growth mindset to the role.
Responsibilities
- Support the planning, execution, optimization, and reporting of paid social campaigns across Disney+ and Hulu, with a focus on driving subscriber acquisition and achieving performance goals.
- Meta, TikTok, Snapchat, Reddit, and emerging social platforms.
- Partner closely with internal teams and agency partners to ensure campaigns are launched accurately, optimized effectively, and aligned with broader acquisition strategies and business priorities.
- Monitor campaign performance and identify opportunities to improve efficiency, scale, audience strategy, creative performance, and overall campaign effectiveness.
- Support the development, documentation, and implementation of paid social best practices across Disney+ and Hulu accounts.
- Contribute to the team’s testing and experimentation roadmap, including campaign optimization tests, audience strategies, creative testing, bidding approaches, attribution and measurement initiatives, and new platform products.
- Partner with Analytics and Measurement teams to evaluate test results and campaign performance and help translate findings into actionable recommendations.
- Identify and evaluate new platform betas, advertising products, targeting capabilities, and emerging opportunities with social platform partners.
- Stay current on social and digital media trends and proactively identify opportunities that could benefit Disney+ and Hulu subscriber acquisition.
- Develop campaign analyses, test readouts, and strategic recommendations and communicate findings clearly to internal stakeholders, agency teams, and platform partners.
- Collaborate cross-functionally with teams including Creative, Analytics, Product Marketing, Media Strategy, and other partners to support campaign development and execution.
- Build and maintain strong working relationships with internal stakeholders, agency partners, and external platform teams.
- Effectively manage multiple campaigns, tests, projects, and priorities simultaneously while maintaining strong attention to detail.
Basic Qualifications
- 3+ years of paid social advertising, performance marketing, digital media, or related experience, preferably supporting large-scale, direct-response campaigns.
- Strong hands-on knowledge of major paid social platforms, including Meta, TikTok, Snapchat, and emerging social platforms.
- Experience planning, executing, optimizing, and analyzing direct-response/performance marketing campaigns.
- Experience managing meaningful paid media budgets and making campaign optimization decisions based on performance data.
- Experience with testing and experimentation, including areas such as audience testing, creative testing, campaign structure, bidding and optimization strategies, attribution, conversion lift, or other measurement methodologies.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and translate findings into actionable insights and recommendations.
- Strong understanding of the digital marketing funnel and the role paid social plays within broader acquisition and performance marketing strategies.
- Experience working with agency partners and/or cross-functional internal teams.
- Excellent written and verbal communication skills with the ability to clearly communicate campaign performance, learnings, and recommendations.
- Strong organizational and project-management skills with the ability to manage multiple campaigns and priorities in a fast-paced environment.
- Experience with third-party campaign management or optimization platforms such as Smartly, Airtable or similar tools.
- Curious and passionate about social media, performance marketing, emerging technology, and finding new opportunities to drive growth.
- Collaborative, adaptable, detail-oriented, and eager to learn in a fast-paced
- Strong interest in the entertainment and streaming industry.
Preferred Qualifications
- Experience within streaming, subscription, entertainment, e-commerce, or another direct-to-consumer business.
- Experience working across multiple brands, products, or lines of business.
- Familiarity with advanced measurement methodologies such as conversion lift, incrementality testing, attribution testing, or marketing mix modeling.
- Experience working directly with social platform partners on new products, betas, or testing opportunities.
- Experience working within a large, cross-functional or matrixed organization.
- Global or multi-market media experience.
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Posted In
Junior Level PPC and Paid Social Jobs, In-house Jobs, Amazon Advertising Jobs, Paid Social Jobs, TikTok Advertising Jobs