• Job Title: Senior Paid Media Specialist
• Company: Burly Boyz Moving

Elevate Burly Boyz Moving’s paid media strategy as a Senior Paid Media Specialist. Dive into hands-on campaign management while optimizing costs for lead generation and booked moves. This position at Burly Boyz Moving involves taking ownership of paid advertising across Google and Meta, along with expanding into new channels.

Seeking an experienced specialist with a proven track record in Google Ads and Meta Ads, you’ll be accountable for running campaigns across multiple cities, monitoring performance, and executing audits to reduce acquisition costs.

Key Responsibilities:

• Manage daily Google Ads including Performance Max and YouTube
• Develop Meta Ads as a key acquisition channel
• Launch campaigns in new service areas and cities
• Conduct audits on accounts to lower wasted spend
• Oversee conversion tracking and weekly performance reporting

Requirements:

• 5+ years in paid media with direct management of $500K spend
• Expertise in Google Ads strategies and conversions
• Strong understanding of Meta Ads and tracking
• Proven ability to lower acquisition costs through audits
• Experience in landing page testing and optimization

Lead Burly Boyz Moving’s digital growth through effective paid media strategies and targeted campaign management.