• Job Title: Paid Media Account Strategist
• Company: Blacksmith Agency
• Employment Type: Full time
• Location: Remote (USA, Canada or South Africa)

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role.

You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight.

What You Will Own

• Lead strategy: for all PPC and SEO clients across multiple industries.
• Join sales calls: with account executives to validate scope, pitch technical recommendations and help close deals.
• Build: 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance: across Google Ads, Meta, Microsoft and organic search.
• Audit: PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee: technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present: monthly and quarterly performance summaries to clients.

What You Bring

• 4 to 7 years: in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience: running paid and organic channels at the same time.
• Expertise: with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability: to build and articulate strategic recommendations for clients and account executives.
• A track record: of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills: and the ability to diagnose performance issues fast.

Nice to have

• Agency experience: managing multiple clients at once.
• Experience: joining sales calls and influencing close rates.
• Familiarity: with multifamily, real estate or high-intent lead generation.
• Experience: with AI SEO, programmatic SEO, technical SEO audits and CRO.

Who Succeeds Here

• People who think strategically and manage execution.
• People who simplify complex marketing ideas for clients.
• People who own results and take full accountability.
• People who work well with distributed teams.
• People who enjoy building rather than inheriting polished systems.