Performance Marketing Manager – Google Ads, Meta Ads & Paid Acquisition | Remote Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid customer acquisition and drive profitable growth across digital advertising channels.

This is a hands-on performance role focused on Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, campaign optimization, and ROAS . You'll own campaigns from strategy and budget allocation through testing, optimization, and reporting.

What You'll Do Manage and optimize Google Ads, Meta Ads, LinkedIn Ads , and other paid channels

Develop campaign structures, targeting, and audience strategies

Own advertising budgets, spend allocation, and pacing

Monitor and improve CAC, CPL, CPA, ROAS, and conversion rates

Test creatives, messaging, audiences, and landing pages

Optimize campaigns based on performance and conversion data

Implement and validate conversion tracking and attribution

Build weekly and monthly performance reports with actionable insights

Identify opportunities to scale profitable campaigns

Collaborate with creative, sales, and leadership teams

Requirements 3+ years of performance marketing or paid media experience

Strong hands-on expertise with Google Ads and Meta Ads

Experience managing meaningful paid advertising budgets

Strong understanding of

ROAS and CAC

CPL and CPA

Conversion tracking

Attribution

Campaign optimization

Demonstrated success improving ROAS or customer acquisition efficiency

Strong analytical and data-driven decision-making skills

Experience with creative and landing-page testing

Ability to independently manage and optimize paid campaigns

Strong written and verbal English communication

What Success Looks Like Improved ROAS and customer acquisition efficiency

Lower CAC, CPA, and CPL

Consistent growth in qualified conversions

Efficient budget allocation and campaign scaling

Accurate conversion tracking and attribution

Clear, actionable performance reporting

Interview Process Initial Screening Call

Spark Hire Video Interview

Recruiter Interview

Client Interview

Offer & Onboarding

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