The Breadwinners Club is a Gen Z-led growth and performance marketing agency that scales consumer apps through TikTok-first acquisition. We’ve driven 456M+ views across 6K+ posts, manage $10M+ in annual ad spend, and have worked with fast-growing startups and brands like Perplexity, Figma, SoundCloud, Kalshi, ThredUp, Zora, and Frito-Lay.

Our model is simple

Rapidly test hooks, formats, and narratives

Identify winning creatives

Scale winners through paid ads to drive efficient installs

We move fast, test aggressively, and optimize relentlessly. We’re deeply plugged into TikTok culture, creator behavior, and performance, and we care about results, not vanity metrics.

ABOUT THE ROLE

We’re hiring a Growth Marketing Manager to fully own growth strategy and execution for approximately 3–5 client accounts. This role sits at the intersection of content strategy, analytics, creator management, and client ownership.

You’ll be trusted to make day-to-day decisions, adjust strategy based on performance, and run your accounts like mini businesses. We’re looking for someone who sees patterns, proposes solutions, and executes.

You should be comfortable in the weeds with content, data, creators, and client communication.

WHAT YOU’LL DO

Client & Account Ownership

Own growth strategy and execution for 3–5 active clients

Act as the primary point of contact, managing expectations, updates, and alignment

Deeply understand each client’s app, funnel, and acquisition goals

Run client check-ins and present performance insights, learnings, and next steps

Keep projects on track across timelines, scope, and output

Build and iterate TikTok content strategies designed to drive installs

Oversee production of 100+ videos per month per client

Develop and refine content briefs, hooks, formats, and narratives

Guide creators through feedback, iteration, and approvals

Spot patterns in winning content and turn them into repeatable systems

Track trends, formats, audios, and cultural moments

Analytics, Insights & Optimization

Analyze organic and paid performance to identify what’s converting

Read content-level insights, including hook retention, watch time, CTR, CPI, and comments

Identify winning creatives and collaborate with paid media to scale them

Turn performance insights into clear creative improvements

Help shape testing roadmaps and experimentation plans

Partner with paid media buyers to boost top-performing content

Understand how creative impacts CPI and downstream performance

Help prioritize which creatives to scale and why

Use paid results to inform future organic content strategy

Team & Process Collaboration

Work closely with creators, editors, media buyers, and ops

Maintain clean workflows, briefs, and feedback loops

Improve internal systems for speed and quality

Be a calm, reliable operator in a high-output environment

WHAT WE’RE LOOKING FOR

2–5+ years of experience in growth marketing, content, or account ownership roles

Strong TikTok instincts and short-form creative intuition

Experience managing multiple clients or projects at once

Comfortable reading data and explaining why something worked

Clear, confident communicator with clients and creators

Organized, proactive, and decisive

Chronically online, culturally fluent, and performance-oriented

BONUS POINTS

Paid ads or media buying experience

Experience managing creators or influencer campaigns

Startup or agency background

WHY THIS ROLE

High trust, high ownership, low micromanagement

Direct impact on client growth and agency performance

Work with a fast-moving, culturally fluent team

Clear path to increased responsibility and compensation as we scale

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