We’re a fast-growing group of nutrition brands across human and pet wellness, well on our way to become category leaders in the UK and USA markets. Built on strong products, digital expertise, and a relentless focus on growth, we’re expanding across direct-to-consumer, marketplaces, and retail. No corporate fluff, just high standards, creative thinking, and people who get things done.

Role Overview

We are seeking an experienced PPC Specialist to lead and scale our paid search advertising across Google Ads, Microsoft (Bing) Ads, and other relevant PPC platforms. You will be responsible for driving profitable customer acquisition, growing revenue, and maximising the efficiency of our advertising investment across multiple brands and markets.

This is a highly hands‑on role for someone with extensive experience managing and scaling significant PPC budgets. You’ll have deep expertise across Google Search, Shopping, Performance Max, and Microsoft Advertising, with a thorough understanding of how to structure, optimise, and scale campaigns profitably.

What You’ll Be Responsible For

Own PPC strategy and hands‑on execution across Google Ads, Microsoft Ads, and other relevant platforms, with clear accountability for revenue, customer acquisition, and profitability

Build, manage, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, Display, and YouTube, continuously optimising bidding strategies, targeting, keywords, and budgets

Maximise Google Shopping and Performance Max performance through Merchant Center management, product feed optimisation, campaign segmentation, and creative testing

Identify opportunities to scale profitable spend through keyword expansion, competitor analysis, search term optimisation, audience targeting, and new campaign strategies

Work closely with creative, CRO, and development teams to improve ad performance, landing page conversion rates, tracking accuracy, and overall acquisition efficiency

Analyse performance across campaigns, products, and markets using ROAS, CPA, CAC, conversion rates, and contribution margin, translating insights into clear actions and growth opportunities

What We’re Looking For

Extensive hands‑on experience scaling Google Ads for established e‑commerce or DTC brands, with a proven track record of delivering substantial revenue growth and improving profitability

Expert knowledge of Google Search, Shopping, Performance Max, and Microsoft Advertising, including account structures, bidding strategies, campaign optimisation, and budget allocation

Demonstrated experience personally managing significant PPC budgets, ideally six or seven figures in monthly advertising spend

Advanced understanding of Google Merchant Center, product feeds, keyword strategies, automated bidding, and conversion optimisation

Strong analytical capabilities, with hands‑on experience using GA4, Google Tag Manager, conversion tracking, and attribution tools to understand and improve performance

A commercially minded, proactive operator who understands CAC, ROAS, contribution margin, and customer lifetime value, and can independently identify and execute growth opportunities

Bonus

Previous experience scaling PPC campaigns within supplements, nutrition, health, wellness, or pet products

Experience growing subscription‑based DTC businesses, with an understanding of repeat purchases, customer retention, and lifetime value

Direct experience managing advertising accounts spending £1m+ per month

Familiarity with advanced tracking, server‑side conversion tracking, Google Ads Scripts, and automation tools

Experience with attribution and analytics platforms such as Triple Whale, Northbeam, or similar solutions

Experience scaling PPC across multiple brands, international markets, or other advertising platforms beyond Google and Microsoft

Why Join Us?

Fully remote working

Competitive compensation package

Ownership of a major customer acquisition channel across an ambitious brand portfolio

Autonomous working style with direct access to decision-makers

The freedom to test new strategies, challenge conventional approaches, and directly influence growth

Significant growth opportunities as we expand across the USA and beyond

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