About this position About the Company

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers' networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

FLSAStatus:Exempt

ReportsTo:Director,GrowthMarketing

AbouttheCompany

Highwayisthefastest-growingfreighttechproviderinNorthAmerica.Weservethelargestfreightbrokersintheindustry,solvingoneoftheirbiggestpainpoints:whoisreallyhaulingtheirfreight.WeanswerthequestionofCarrierIdentity,protectingbrokers'networks,preventingfraudandincreasingtransparency.Servingandprotectingourcustomersisourtoppriority,andweareproudthatourbestmarketingisourcustomerreferralsandtestimonials.

RoleDescription

FreightbrokersputanincredibleamountoftrustinHighwayandthattrustwillbeextendedtoyou.

TheMarketingManagerwillberesponsibleformanagingtheGTMstrategyforaspecificbusinessunitwithinHighway.

Yourrole

Ownandexecutethego-to-market(GTM)strategyforthebusinessunit,ensuringalignmentwithcompany-widemarketingobjectivesandmessaging

Developandmaintainpositioningandmessagingframeworksthatclearlyarticulatethebusinessunit'sofferingsandvaluewhilealigningwithbroaderbrandnarratives

Createandmanagesalesandcustomerenablementmaterials,includingone-pagers,pitchdecks,productwalkthroughs,competitivebattlecards,etc.

LeadBU-specificcontentinitiativessuchasblogposts,casestudies,andcustomer-facingvideosthatreinforcekeyvaluepropositions

PartnerwithProductandSalestosupportnewfeaturelaunchesanddriveawareness,adoption,andretention

Monitorperformancemetricsandprovidereportingoncontentusage,campaignresults,andrevenueimpact

Gatherandsynthesizefeedbackfromthefield(sales,customers,partners)toinformongoingcontent,messaging,andcampaignstrategy

Workcloselywithcentralizedbrand,content,anddesignteamstomaintainconsistencyacrossalldeliverableswhiletailoringmaterialstothebusinessunit'sfocus

Supporteventplanningandexecutionforrelevanttradeshows,webinars,andvirtualevents,ensuringstrongrepresentationofthebusinessunit'ssolutions

Qualifications

Experiencedincreatingstrategicmarketingcampaignswithamulti-layeredapproachtoreachingthecustomer.

Strongorganizationalandprojectmanagementskillswiththeabilitytomanagemultipleeventsandprojectssimultaneously.

Excellentwrittenandverbalcommunicationskills,highlyskilledinwritingandcreatinguniquecontentforcampaigns.

ExperiencewithZoomWebinars,HubSpot,Salesforce,Canva,andprojectmanagementplatforms.

Abilitytoproblem-solveontheflyandensureaseamlesseventexperiencepre,duringandposttheevents.

Bachelor'sdegreeinMarketingorBusinessAdministrationhighlypreferred.

Self-motivatedandcollaborative,abletoworkindependentlyandautonomouslywhilecoordinatingwithcross-functionalteams.

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