For our client, we are seeking a Director of Growth Marketing – Performance to join the team of a leader in the Finance & Insurance space. This leader will own the performance marketing strategy across key acquisition channels, with a focus on driving efficient growth and scaling new opportunities in a highly regulated consumer environment. The role will partner closely with cross-functional stakeholders to shape channel strategy, test emerging media, and align marketing execution with broader business diversification efforts. The ideal candidate will bring a strong mix of analytical rigor, hands‑on campaign leadership, and the ability to build a modern, AI‑enabled growth function.

Location: Remote – US based candidates only, no visa sponsorship available

Compensation: $186,000 – $232,000 annually

Responsibilities Evaluate and enhance current marketing strategies across SEM, Paid Social, and SEO/AEO.

Develop and implement a strategy for expanding into new high-ROI channels like Programmatic and OTT.

Create a paid channel strategy for personal loans as the company diversifies its product offerings.

Drive the transformation of the marketing team into an AI‑first organization within the first 90 days.

Define the optimal team structure, balancing FTEs, contractors, and AI resources for maximum impact.

Act as a player‑coach, guiding Growth Marketing Managers in strategy, campaign builds, and performance analysis.

Qualifications 5-7 years of experience in growth marketing, preferably in fintech or regulated B2C sectors.

Strong analytical skills with proficiency in SQL for data‑driven decision making.

Experience in high‑growth startups or growth‑stage companies.

Ability to lead cross‑functional teams and gain stakeholder buy‑in.

Comfortable with both strategic planning and hands‑on execution in marketing campaigns.

A builder's mindset, focused on creating and innovating rather than just optimizing existing processes.

Benefits Health, dental, and vision benefits plus savings plans.

Mac computers and a work‑from‑home stipend for home office setup.

Monthly internet and phone reimbursement.

Employee stock purchase plan and restricted stock units (RSUs).

401(k) plan with company match for retirement savings.

Robust tuition reimbursement program.

$1,000 travel perk on each work anniversary to anywhere in the world.

Competitive annual PTO and parental leave.

Our client is an equal opportunity employer.

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