For our client, we are seeking a Director, Growth Marketing to join the team of a leader in the Finance & Insurance space.

This leader will own the growth marketing strategy with a strong focus on demand generation, conversion, and efficient channel expansion. The role will partner closely with cross-functional teams to build scalable systems that improve acquisition economics, reporting, and overall customer growth. It is an opportunity to shape the marketing engine for a fast-moving fintech organization while driving measurable business impact.

Location: Remote – US based candidates only, no visa sponsorship available

Compensation: $120,000 – $150,000 annually

Responsibilities

Own and optimize the demand generation engine for the accounting firm channel

Scale direct and self-serve growth channels while controlling costs

Develop and manage growth economics, including demand waterfall and funnel conversion

Create programs for cross-selling and upselling to increase customer lifetime value (LTV)

Determine marketing budget allocation across multiple channels for effective demand generation

Enhance the website as a key conversion tool through continuous optimization

Establish growth systems that improve attribution and reporting through disciplined experimentation

Qualifications

5-7 years in demand or growth marketing leadership roles with a focus on SMBs

Proven track record of building demand engines from scratch

Strong quantitative skills, with the ability to manage CAC, payback, and funnel metrics

Experience in high-volume, low-ACV environments with a sales-led motion

Hands-on experience managing multi-channel marketing strategies, including SEM/SEO and content-driven inbound

Expertise in owning conversion rate optimization (CRO) initiatives with a self-serve or PLG focus

Fluency with AI technologies and tools to scale growth strategies

Benefits

Opportunity to lead growth marketing strategies at an innovative fintech company

Collaborative work environment with cross-department partnerships

Hands-on role with potential for career advancement as the team grows

Access to modern tools and AI technology to enhance productivity

Impactful work that directly contributes to business growth and success

Our client is an equal opportunity employer.

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