We’re looking for an Associate Director of Paid Search who can own high-stakes campaign strategy, lead client conversations with confidence, and still make time to coach and delegate effectively. You’ll oversee large-scale accounts (often in complex verticals like multi-location retail or healthcare), guide a team of specialists, and ensure our paid search performance is both high-impact and well-communicated.

This role is part tactician, part client translator, and part calm in the storm. You should be just as comfortable building strategy decks as you are rolling up your sleeves to troubleshoot a campaign or mentor a junior team member.

Work from home policy: Hybrid/Remote combination.

Duties/Responsibilities:

Lead strategy and execution for national and regional paid search campaigns across Google and Microsoft Ads

Act as primary point of contact for clients, including senior-level stakeholders and C-suite execs

Collaborate with SEO, programmatic, creative, and analytics teams for integrated campaign planning

Own pacing, performance, budget oversight, and proactive optimization

Develop and present strategic plans, forecasts, and performance analyses to both internal and external stakeholders

Guide campaign setup to align with KPIs, success metrics, and measurement best practices

Lead and mentor a team of paid media specialists—offering guidance, QA, and career development support

Translate performance data into actionable stories that clients actually understand

Identify opportunities for innovation, channel testing, and performance improvement

Keep a pulse on industry shifts, emerging platforms, and algorithm changes that could impact strategy

Required Skills/Abilities

7–10 years of experience in paid search media, preferably with both agency and client-side exposure

Deep experience with Google Ads and Microsoft Ads; SA360 knowledge a plus

Strong understanding of KPIs, attribution models, and cross-channel performance measurement

Proven ability to lead client relationships, especially in retail and/or healthcare verticals

Experience managing and mentoring a media team

Comfort presenting and defending strategy and performance in high-stakes meetings

Strong analytical chops and the ability to turn data into decisions

High attention to detail, ability to manage multiple priorities, and a collaborative mindset

Familiarity with tools like Google Analytics, Looker Studio, Search Ads 360, and Excel

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Compensation and benefits

Salary range: $95,000–$120,000 depending on experience, with potential for performance-based bonuses

Competitive benefits including medical/dental, 401k, PTO, and a remote-flexible environment

Real opportunity for growth into director-level roles

TRUth provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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