Role

Social Media & Paid Ads Manager

Priority Location

LATAM, South Africa and Philippines

Working Hours

Monday to Friday 9:00AM to 5:00PM PST

Salary Range

1800 – 2200 USD/month

Type of contract

Independent Contractor

Type of job

Remote

About the Company

It is a subscription-based creative service platform that offers unlimited graphic design, custom illustrations, motion graphics, and presentation design for a flat monthly fee.

About the Role

We are seeking a full-time, hands-on Social Media and Paid Ads Specialist to lead digital growth for a doctor-founded eye care skincare brand. In this role, you will drive traffic, brand awareness, audience engagement, and revenue as the product line expands.

Key Responsibilities

Plan and post Instagram and TikTok content 4-5 times a week on each platform, plus daily Stories. Keep the content calendar 2 weeks ahead.

Edit short-form videos from founder and creator footage (hooks, captions, trending audio, a clean clinical look). Make static and carousel graphics.

Run Meta ads: campaign setup, pixel health checks, audiences, and retargeting. Test 3-5 new ad creatives a week. TikTok ads are a plus.

Find micro-creators, reach out to them, ship them product, and track their affiliate codes and usage rights.

Answer comments and DMs within 1 business day. Pass product or medical questions to Dr. Zhang.

Build the welcome and cart-abandonment email flows and send one email campaign a week.

Update the weekly scoreboard with visitors, orders, revenue, ad spend, and cost per sale.

Leverage AI Marketing Tools: Utilize cutting-edge AI technologies to optimize social media creation, digital content production, and paid ad campaign performance.

Strategy Implementation: Demonstrate how AI tools can be integrated into marketing workflows to maximize effectiveness, drive ROI, and scale digital campaigns for eCommerce brands.

Qualifications

2+ years of experience running Meta Ads for an e-commerce brand

Proven track record of driving results

Able to show previous work, campaign examples, and outcomes

Strong understanding of paid social and performance marketing

Comfortable working independently and owning responsibilities end-to-end

Strong written English

Able to work with partial overlap in U.S. time zones

Proven track record of using AI tools for content creation, creative assets, social media management, and ad strategy execution within eCommerce environments.

Nice to have

Experience with skincare, beauty, or wellness brands

Experience with email marketing

Experience managing organic social content

Comfortable handling customer-facing social interactions

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