Senior Paid Social Specialist (Meta + TikTok)

Location: 100% Remote (Central or Eastern time zone candidates only)

Employment Type: Contract, November through April

Schedule: Full time, 40 hours per week

Experience: 5+ years

Industry: Consumer financial software

About the Opportunity

A well-known online tax software company is seeking an experienced Senior Paid Social Specialist to provide hands-on campaign execution and optimization during its peak tax-season marketing cycle. Working closely with the Senior Manager of Paid Social and the broader media team, you will help manage paid social campaigns across brand and performance objectives, with a strong focus on accurate execution, creative rotation, campaign health and in-season optimization.

This role is ideal for a paid social expert who works directly inside the platforms and can quickly turn strategy into effective campaigns in a fast-paced, high-volume environment.

What You'll Do

Manage hands-on campaign execution across Meta and TikTok, including campaign setup, trafficking, QA, ongoing maintenance and updates

Monitor and optimize performance, including budget pacing, frequency, creative fatigue, bids, budgets and audiences, proactively identifying issues and opportunities

Analyze campaign results and deliver actionable insights, test ideas and optimization recommendations that support brand and performance goals

Partner with paid social leadership and cross-functional teams on campaign planning, reporting validation, measurement and other seasonal execution needs

Support additional social platforms as needed

What You Bring

5+ years of hands-on experience managing paid social campaigns across the full funnel, particularly on Meta and TikTok

Strong command of campaign trafficking, QA, creative management, audience management, budget pacing and optimization

Strong analytical skills and data literacy, with the ability to turn performance data into clear recommendations

Excellent attention to detail and the ability to manage multiple priorities in a fast-paced environment

Experience collaborating with media, creative, analytics and data teams

Familiarity with social reporting and measurement tools

Workload and Timeline

Pre-season (November-December): 40 hours per week. Focus on campaign builds, trafficking, creative planning, test setup and launch readiness.

Peak season (January-April): 40 hours per week. Focus on daily campaign management, QA, creative trafficking and rotation, optimization, monitoring and performance reporting.

How Success Is Measured

Accurate and timely campaign execution

Consistent campaign monitoring and creative rotation

Proactive optimization

Year-over-year improvement in brand and performance outcomes, including qualified site visits, cost per qualified visit, unique reach, account sign-ins, and tax return starts and completions

Must be based in the Central or Eastern time zone

No relocation assistance

Candidates must be authorized to work in the US without sponsorship

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