We are looking for a stellar Director, Growth Marketing to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.)

Our next chapter takes Greenlight beyond financial confidence and into the broader world of family safety, helping parents know where their kids are, feel confident they are okay, and access help quickly when they are not. It’s a natural extension of the trust families already place in us, and it’s a category where we believe we can win. This role is blending strategy, operational rigor, and hands-on execution within a fast-growing tech environment

Lead end-to-end Go-to-Market (GTM) strategy & execution for new products. You will (1) define target segments & personas; (2) build and execute launch plans, including channel mix, key milestones, and success metrics; (3) partner with product, sales, and marketing to ensure strong product-market fit & readiness

Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints. Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization

Translate product capabilities into compelling customer value propositions. Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering, positioning, and messaging remains relevant and differentiated.in the market

Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel, and drive revenue efficiently

Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed

Benefits Medical, dental, vision and FSAs

Unlimited, flexible time off

Generous employer 401(k) match and equity

16-week paid parental leave

Ongoing learning and development

Remote-friendly work environment

10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands.

Experience in family tech is a a plusYou have a track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+).

You thrive in high-growth agile environments.

Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners.

Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results.

A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders.

Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams.

Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership.

An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy.

Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences.

A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment.

Equally effective at setting strategic direction and diving into hands‑on execution when necessary to drive action and results.

Excited to roll up their sleeves with teams and do what needs to be done

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