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Carnegie Life | Our People & Culture | Benefits

About the Role

The Director, Paid Search leads Paid Search strategy for a portfolio of high-impact clients and manages a team of 2-4. You own how campaigns get built, run, and improved, and you make sure the work fits client goals and delivers results. You also coach the team, hold the quality bar, and help grow Carnegie's Paid Search practice as AI changes how search works.

What You'll Own

Team Leadership & Development

Manage and coach 2-4 Paid Search team members on campaign strategy, setup, and optimization

Run training, onboarding, and professional development for your direct reports

Lead performance evaluations and give clear, constructive feedback

Support hiring and workflow planning for the team

Campaign Management & Reporting

Own Paid Search strategy and execution from start to finish for your accounts

Guide campaign strategy through the AI-driven search landscape, using automation and new AI features to improve performance

Partner with Digital Strategists on proposals, RFPs, and strategic pivots, and join client calls as needed

Use Clarity, GA4, and dashboards to keep campaigns on track against performance goals

Internal Team & Thought Leadership

Work with cross-functional teams to share best practices and push new ideas forward

Stay current on Paid Search trends and bring back process improvements, tests, and company-wide training opportunities

Work closely with Google Account Executives to support Carnegie's Google Premier Partnership

What You Bring

Bachelor's degree required; Marketing or Advertising major or concentration preferred

5+ years of Paid Search experience in Google Ads; lead generation a plus

Minimum 2 years of management experience with direct reports

Team leadership experience in an agency or digital marketing department

Data analysis skills, especially reading digital campaign metrics to measure success

Google Ads Paid Search certification, or willingness to get certified

Experience with Asana or similar project management tools and Google Workspace (Docs, Sheets, Slides) a plus

Sharp attention to detail and the ability to juggle multiple deadlines

Strong problem-solving instincts: you troubleshoot on your own before escalating

Quick learner who adapts as tools and technology change

Clear written communication, internally and with clients

Energy and enthusiasm for digital marketing and client success

Strong communication and time-management skills, and comfort switching between multiple technology platforms in a remote environment

Ability to sit at a desk and work on a computer for extended periods

Why This Role

Paid Search is changing fast, and this role sits at the center of it. You'll shape strategy for a portfolio of clients who count on search to drive enrollment, and you'll build a team that can keep pace as AI changes how campaigns get planned and run. You'll also have room to influence how Carnegie approaches Paid Search overall, not just how individual accounts perform.

Compensation

The salary range for this role is $95,000–$105,000. Your offer will reflect the experience, skills, and qualifications you bring.