Marlborough, Massachusetts, United States

Job Description IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 4,800 employees in more than 30 locations around the world. We aspire to work together with our employees and customers to apply light in ways that improve life.

Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.

Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits. We are currently seeking a Digital & Social Media Specialist to develop and manage both our social media channels and web content. This role is responsible for creating content for social media, working cross-functionally to facilitate video and photo shoots as well as assisting in the management of the IPG website. This position will report to the Director of Strategy and work across multiple product lines and markets.

This is a hands-on Paid Social Media Marketing role, with a strong emphasis on planning, executing, and optimizing paid social campaigns, particularly on LinkedIn.

RESPONSIBILITIES

Social Media Plan, execute, and optimize paid social media campaigns, with a primary focus on LinkedIn advertising (sponsored content, lead gen forms, and campaign manager tools)

Manage posting to social media accounts, including directing customer questions to the appropriate department and drafting relevant responses

Influence and recommend strategy shifts based on metrics and the “pulse” of the industry through

Write SEO-friendly headlines, video titles, video descriptions and additional copy that align with and are optimized for individual social media platforms

Manage and promote the Social Media Employee Advocacy Program. Create and distribute social media assets for internal employees

Oversee the social media persona and stay up to date on best practices

Websites Develop and customize web pages across product lines, solutions and industries. Ensure compliance with and implement on-page SEO best practices.

Partner with

Adhere to design guidelines and standards to establish best practices

Maintaining the appearance of websites by enforcing content standards

Stay current with web development trends, tools, and best practices

Partner with Content and Creative teams to facilitate the development of social media specific content (video, graphics, etc.)

Work with product management and marketing teams to identify, vet and strategize use of social media influencers

Partner with internal communications to align messaging

Project Management Create, maintain, and share a social media content calendar with the most up-to-date publication schedule

Traffick social media projects, ensuring assets are created, reviewed and approved per deadlines and in alignment with IPG standards

Coordinate with regional marketing teams to create and manage global social content

Measurement & Reporting Track, analyze, and report on paid social campaign performance, including LinkedIn campaign metrics; optimize based on ROI, engagement, and lead generation performance

Create monthly and quarterly reports on social media analytics and trends

Translate performance insights into creative direction and messaging

Improve campaign testing velocity, creative iteration, and deployment processes

Requirements EDUCATION & EXPERIENCE

Bachelor’s degree in Marketing, Public Relations, Journalism or related field

A minimum of 3 – 5 years of relevant experience with a B2B company

Required: Hands-on experience managing paid social campaigns, specifically within LinkedIn Campaign Manager

Very nice to have: Experience with Google Ads and Meta (Facebook/Instagram) paid advertising platforms

Proven experience running paid campaigns across major social platforms (with LinkedIn required)

Proficient in , skilled at translating objectives into tactics

Experience in budget allocation, platform strategy, and planning across multiple channels

Proficient in content management, DAM experience is a plus

Proven experience running paid campaigns across major social platforms

Social media video editing skills, with published clips for established social media platforms

Strong understanding of SEO, web accessibility, and responsive design principles

Experience creating structured content, user flows, and salable design systems

Good understanding of webpage design and content

Strong aesthetic eye for social media graphics and the ability to work in Adobe applications

Outstanding executive demeanor, able to influence key collaborators and encourage cross-functional teams

Strong presentation, communication, and organization skills

Skilled at working in a fast-paced environment, pivoting quickly as needs change

Occasional travel ~10% may be required

Location(s) 377 Simarano Drive, Marlborough , Massachusetts 01752 , United States

Employment Type Non-Exempt

US Benefits Information Pay Range The pay range on this posting applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location posted, the applicable range could differ. Actual starting pay is determined by a number of factors including relevant skills, qualifications, and experience.

Other Compensation Employees in this role are eligible for additional rewards which could include:

Annual Discretionary Bonus or Sales Bonus as Applicable

Benefits Provided All Regular* US employees receive

Paid vacation time accrued based on years of service

*Prorated for reduced hour schedules

Additional Benefits Offered Medical, dental, and vision insurance plans with options for HSA/FSA

Dependent Care FSA

Paid Basic Life and AD&D Insurance

Short-term and Long-term Disabilityinsurance

401(k) plan with Company matching

Employee Stock Purchase Plan (ESPP)

Tuition Reimbursement Program

Employee Assistance Program (EAP)

Adoption Assistance

Pet Insurance

Bright Horizons Backup Care

Bright Horizons College Coach

*Benefits eligibility may differ by program for reduced hour schedules

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