Location: Hadapsar, Pune, India (Hybrid)

Working hours: 10 am to 7 pm IST Mon to Fri

Experience: Minimum 3 years

Salary: ₹8L to ₹14L CTC

= About the Role = You will own and execute our multi-channel growth engine for the global market. We have a documented channel strategy covering paid search, paid social, newsletters and publications, YouTube creator collaborations, affiliate partnerships, content placements, email marketing, cold outreach, and community channels.

Your job will be to run it, measure it, kill what does not work, and scale what does.

This is a hands-on operator role, not an agency management or team leadership role on day one. You will write the emails, set up the campaigns, negotiate the sponsorships, and read the dashboards yourself.

As the function grows and proves out, this role has a clear path to Growth Lead / Head of Marketing, with budget and team to match.

= What you will do = Organic search and AEO

Own on-page optimization across our money pages: landing pages, comparison pages, blog etc

Run link building outreach for link insertions, listicle placements and guest posts

Build brand mentions and citations that improve our visibility in AI answers

Track search and LLM performance in Google Analytics, Ahrefs, Google Search Console etc.

Paid acquisition

Run and optimize our Google Ads, Meta, Reddit, and LinkedIn campaigns

Own landing page conversion: copy tests, layout experiments, funnel analysis

Manage retargeting audiences across platforms

Partnerships and placements

Book and manage sponsorships across newsletters, publications, and podcasts in our niche

Source, negotiate, and manage YouTube creator collaborations and sponsored tutorials

Run outreach to get WANotifier featured in listicles and comparison articles

Launch and grow our affiliate program: recruit affiliates, ship marketing kits, track performance

Owned channels

Write and ship our email newsletter covering product and WhatsApp ecosystem updates

Run cold email outreach campaigns to target segments using technographic lead data

Support the founder's LinkedIn content strategy

Measurement

Own UTM discipline, attribution reporting, and channel-level CAC tracking

Run monthly kill-or-scale reviews on every paid channel

Track leading indicators: branded search, review velocity, share of voice in AI answers

= Must Have Requirements = 3 to 6 years in B2B SaaS marketing

Hands-on ownership experience of two or more marketing channels (organic and paid media preferred)

Strong written English. You will write ads, emails, landing page content etc. If you cannot write, this role will not work

Demonstrated CAC or ROAS accountability: you have been measured on numbers, not activities

Comfortable with analytics: GA4, UTM tracking, funnel analysis, basic spreadsheet modeling

Fluent with AI tools (ChatGPT, Claude, or similar) in your daily workflow. We are an AI-native team and expect you to multiply your output with these tools

Self-directed. You will get strategy and context from the founder, not daily task lists

= Great to have = Experience marketing to global SMB audiences

Familiarity with the WordPress / WooCommerce ecosystem

Experience running affiliate or partner programs

Cold email infrastructure experience (domain warm-up, sequencing tools, deliverability)

Experience with newsletter sponsorships or influencer/creator deals

= Why join us = Own the entire growth function of a profitable, growing, pre-seed funded SaaS

Real budget from day one, with authority to reallocate based on what the data shows

Build 2nd in line team under you once we start seeing success in particular channels

Work directly with the founder who has already built the strategy, the funnel, and the tracking. You execute and improve, not start from zero

Clear growth path to Growth Lead / Head of Marketing as the team scales

Hybrid work from WeWork Hadapsar, Pune

= About WANotifier = WANotifier is a B2B SaaS WhatsApp marketing and automation platform , and an official Meta Tech Partner built on the WhatsApp Business API .

We help SMBs around the world send WhatsApp marketing campaigns, automate messaging with customers with auto-replies, bot workflows, drip sequences etc, and help them integrate WhatsApp with their website, CRM and 3rd party tools. We offer transparent pricing no 0% markup on WhatsApp API charges.

We're trusted by customers like BITS Pilani, True Hope Foundation, ISKCON, Abu Dhabi Golf Club, the Irish Cancer Society , and many more. We're rated 4.8 stars from 170+ reviews on Trustpilot , and we've raised a pre-seed round of funding from TinySeed . We're a small, focused team that ships fast and treats customer outcomes as the product.

Note: WANotifier Inc is the parent company based out of Delaware, USA. You'll be employed by our Indian entityFantastech Solutions Pvt Ltdlocated in Pune, MH.

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