Position: Google Ads Specialist

Location: Permanent WFH

Experience: 5 to 8 yrs

About the Role

We are looking for a Google Ads Expert with 5+ years of hands-on experience in managing, optimizing, and scaling campaigns, primarily for lead generation.

Around 70% of this role will involve practical Google Ads execution, optimization, troubleshooting, and performance analysis.

Key Requirements

Google Ads Must Have

Hands-on experience with Search, Performance Max, Display & YouTube Ads.

Strong keyword research, search intent & negative keyword management

Campaign and ad-group structuring

Ad copy creation and testing

Bid & budget optimization

Search Terms & Impression Share analysis

Understanding of CTR, CPC, CPL, CPA & ROAS

Campaign scaling and performance troubleshooting

Lead quality and conversion optimization

Tracking & Analytics

Practical knowledge of GA4 & Google Tag Manager

Google Ads conversion tracking

Website/form lead tracking

UTM tracking

Excel / Google Sheets

Campaign performance reporting

What You'll Do

Plan, launch and manage Google Ads campaigns

Monitor and optimize campaigns regularly

Identify and fix performance issuesReduce irrelevant traffic and improve lead quality

Optimize keywords, bids, budgets and targeting

Analyse campaign data and provide actionable insights

Scale successful campaigns while maintaining efficiency

Coordinate with creative, website and sales teams

Preferred

Google Ads Certification

B2B & high-ticket lead generation experience

Multiple client account experience

Basic Meta Ads knowledge

CRM integration & lead tracking experience

Looker Studio knowledge

Practical Expertise Expected

You should be able to independently handle situations such as

High CPL / CPA

Low-quality leads

High clicks but low conversions

Sudden performance drops

Low Impression Share

Tracking/conversion discrepancies

Performance drops after budget increases

#J-18808-Ljbffr