Sr. Growth Marketer – SEM

Must be located in Greater Dallas area for last interview in person. Position will be REMOTE for now and may have a Hybrid at later time when client has office space.

About This Role

We are looking for a highly motivated, detail-oriented Sr. Growth Marketer – SEM to help optimize and scale our paid search strategy across Google and Bing. In this role, you’ll expand, manage, and optimize SEM campaigns, collaborate across Product, SEO, and BI departments, and use analytics to drive sustained, profitable growth. The ideal candidate will have deep experience in paid search, a strong analytical mindset to collect and analyze data and identify trends to help achieve maximum growth in paid search campaigns within a target ROI.

The candidate will be well-versed in online customer acquisition. This is the perfect role for someone with proven experience and success managing paid search campaigns.

This is a full-time position, based in Dallas.

Role & Responsibilities

Manage the existing accounts, including campaign, ad group, keyword, and ad creative creation and optimization

Execute a performance-driven marketing strategy across domestic and international markets in English and other languages

Create, track, analyze, and optimize paid search campaigns in Google Ads and Bing Ads

Proactively look for efficient ways to grow traffic and revenue across paid search campaigns

Collect and analyze data from search engines and internal sources, identify trends in order to achieve maximum ROI in paid search campaigns

Run A/B and multivariate tests to improve conversion rates and performance

Assist in identifying potential new markets and launching relevant local paid search campaigns

Partner with Product and Engineering to execute tests around landing page optimization to increase conversion rate and maximize quality score

Minimum Qualifications

BA/BS degree or equivalent practical experience

5+ years of search engine marketing experience (Google, Bing)

Previous experience using bulk management tools such as Google Ads Editor and Microsoft Advertising Editor

Expert in leveraging platform-specific bidding tools (Google Smart Bidding, Kenshoo, etc.)

Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)

Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics,Mixpanel, or other analytics platforms

Strong attention to detail and highly adaptable

Self-starter who will thrive in an ambiguous startup environment

Competitive, entrepreneurial mindset

Preferred Qualifications & Prior Experience

Prior startup experience working at an early-stage company

Background in the travel industry

Demonstrated experience creating and optimizing successful marketing campaigns

Prior experience working on search experience products

Experience with marketing attribution modeling

Complex advertising account management experience

Benefits & Perks

Competitive salary + equity

Top-tier laptop provided

100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans

401(k) with company match

Unlimited, guilt-free vacation days

Annual wellness stipend (gym + other wellness activities)

Monthly house cleaning stipend

Annual travel allowance

Monthly cell phone & internet usage stipend

Charity donation company match

Employee referral bonus

Team offsites/activities

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