• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
• Manage always-on and campaign budgets, reallocating spend in-flight based on performance
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
• Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes
• Traditional & Offline Media
• Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
• Negotiate rates and placements with media vendors and manage flighting
• Time offline media to amplify key digital acquisition moments
• Measure offline impact through geo-lift, search lift, and promo code attribution
• Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
• Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent
• Report performance, pacing, and recommendations to marketing leadership
• AI, Optimization & Performance Analysis
• Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency
• Run high-velocity AI-driven creative and offer tests, and scale winners quickly
• Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted
• Partner with Data Science on attribution models that fairly credit digital and offline media
• Pilot emerging AI and adtech tools and bring the best into the always-on stack
• We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points.
• The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions.
• Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Qualifications Experience Preferred

• 5+ years in paid media or performance marketing, with direct budget ownership
• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent experience
• Online gaming, sports betting, or casino experience, including state-by-state regulations and responsible gambling compliance (preferred)
• Proven record of growing new customers and improving ROAS
• Hands-on experience with programmatic, mobile/UA, and CTV through major DSPs and ad platforms
• Experience planning and negotiating OOH, TV, and/or radio
• Hands-on use of AI tools for bidding, targeting, creative testing, or forecasting
• Excellent analytical skills across attribution, MMM, and ROAS/LTV analysis; fluent in Excel, SQL, and marketing analytics platforms
• Clear communicator, comfortable presenting strategy and results to senior leadership

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.