About the Company

Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital, and branding. Clients span a range of industries, including retail, media, nonprofit, technology, entertainment, and hospitality.

Benefits

Medical insurance

401(k)

Unlimited PTO

Paid holidays, including a company shutdown the last week of December

Summer Fridays

Flex time

Cell phone stipend

Professional development (training, memberships, and conferences)

Philanthropic support

Hybrid, 2 day a week

Responsibilities

Develop digital media strategies that work in tandem with the integrated media plan and overall advertising strategy

Design, build, and manage SEM campaigns, including account structure, keyword research, bid strategy and management, ad copy, and other core PPC functions

Create and interpret reports that measure campaign delivery against KPIs and identify opportunities to improve performance

Interpret, summarize, and communicate learnings from primary and secondary data to continuously improve ROI on client budgets

Manage multiple projects with close attention to detail, deadlines, budgets, and timelines

Collaborate with media and client services teams while also working independently

Qualifications

Thorough knowledge of Google Ads and Microsoft Ads, plus bid management tools

Knowledge of advanced interactive targeting technologies

Experience with third-party ad serving, campaign trafficking, and web analytics tools such as Google Analytics and Adobe Analytics

Working knowledge of HTML, CSS, and JavaScript

Strong analytical and Excel skills, along with strong written and verbal communication

Passion for digital media and a drive to stay current on search marketing trends and best practices

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