We're working with a high-growth AI business that is expanding into a brand-new market and needs a sharp, hands-on growth marketer to build the engine.

This is a rare chance to step into a founding role, own the full programmatic function, and shape the channel strategy, messaging, and conversion approach from the ground up.

Key Points

Founding growth role with real ownership from day one

Own the entire programmatic growth function

Build a new market motion from scratch

Paid social, paid search, programmatic, and third-party media

Significant budget, strong PMF, and direct commercial impact

Fully in-person role in New York

High ownership, high-impact role

Direct reporting into the Head of Marketing

Opportunity to build from scratch

Sharp, fast-moving team

Fully in-person environment

The Role

You'll own the full programmatic growth function for a new market, with a clear focus on generating qualified pipeline and revenue.

This is a hands-on role where you'll be deep in the ad accounts, but also thinking strategically about where the next dollar should go. You'll define the channel mix, build the offers, test messaging, and create the conversion paths that drive performance.

You'll be expected to move fast, test hard, and use AI tools, Clay, automation, and a lean stack to create leverage.

Responsibilities

Own and scale the full programmatic growth function

Manage paid social, paid search, programmatic, and third-party media

Build feedback loops between ad data, CRM outcomes, and revenue

Create the marketing engine for a new market segment

Track pipeline, CAC, and revenue performancePartner closely with sales on commercial goals

Use automation and AI to move fast and stay lean

2+ years in growth marketing or demand generation

Strong paid social and paid search experience

Proven impact on pipeline, CAC, payback, or LTV:CAC

Startup experience

Hands-on experience in ad accounts

Strong with automation, CRM workflows, and AI tools

Degree from a Top 20 school

Nice to Have

Co-founder or special projects experience

Experience using Clay

Google Ads, Meta Ads, LinkedIn Ads, Clay, HubSpot, Google Analytics, AI Tools

About the Team

A small, sharp, fully in-person team with high standards, frequent feedback, and a lot of responsibility from day one.

The Product

AI agents that do real accounting work inside existing systems, helping multiply accountant productivity at serious scale.

Key Skills

Growth Marketing, Demand Generation, Paid Social, Paid Search, Programmatic Media, Programmatic Growth, Pipeline Generation, Revenue Marketing, HubSpot, Clay, Google Ads, Meta Ads, LinkedIn Ads, AI Tools, Automation

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