As a Senior Growth Marketing Manager of Paid Social, you will play a critical role in driving acquisition by executing, testing, and optimizing marketing campaigns across paid social (Meta, TikTok, Reddit, Snap, etc.) and programmatic channels

You will work closely with cross-functional teams, including Analytics, Creative, and Product, to develop comprehensive tests and accelerate growth. You will also own and evolve our paid social AI workflows and insight reporting

Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving incremental growth

Lead experimentation and measurement: Develop, prioritize, and execute initiatives to drive new user acquisition, with a focus on creating structured measurement frameworks

Plan and manage new product testing: Oversee campaign execution, forecasts, and growth experiments in collaboration with cross-functional teams to meet efficiency and conversion targets for new product launches

Collaborate cross-functionally: Work closely with Analytics, Creative, and Product teams to ensure alignment of marketing efforts with business goals and objectives

Drive creative testing and insights: Partner with Creative to develop and test ad concepts, maintain a structured creative learning agenda, and scale winning formats across channels

Accelerate agentic workflows: Iterate on AI workflows to surface performance insights faster

Benefits 401k

FSA

Mental health resources

Employee Resource Groups

Stipend for growth opportunities

Pet friendly office

Work from home opportunities

Health insurance

The ideal candidate will have a strong understanding of mobile attribution and incrementality testing, and a track record of building robust experimentation roadmapsProven experience in executing and optimizing campaigns across Paid Social and Programmatic channelsA Genuine interest in helping build a financial system that works for everyone4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first companyCollaborative mindset and ability to work across teams to align efforts and achieve shared goalsAbility to balance strategic thinking with hands-on executionAdept at presenting performance insights and strategies to cross-functional teams and senior leadershipDeep experience with mobile attribution and MMPsStrong analytical skills (incrementality testing, MMM, marginal CAC, etc.) with the ability to interpret data and make informed decisions to improve performanceA proactive, self-driven attitude to constantly test ideas and build new processesExperience with creating agents/sub-agents is a strong plus

#J-18808-Ljbffr