KAYGEN is an emerging leader in providing top talent for technology-based staffing services. We specialize in providing high-volume contingent staffing, direct hire staffing and project-based solutions to companies worldwide ranging from startups to Fortune 500 and Managed Service Providers (MSP) across a wide variety of industries.

Role: Paid Media Marketing Manager – Contract

Duration: Through 2/26/27

Rate: $50 – 60/hour

Location: 100% remote

Role Overview

We are seeking an experienced Paid Media Manager (Contractor) to lead paid media strategy, planning, activation, and performance management across our Consulting Services, Enterprise, and SGM teams. This role will serve as a strategic and operational lead, translating business priorities into integrated paid media programs across search, social, and programmatic channels. The ideal candidate brings strong paid media expertise, executive presence, and the ability to lead across a highly matrixed organization while partnering closely with internal marketers, agency teams, and cross-functional collaborators to drive measurable business outcomes.

Key Responsibilities

Lead the development of paid media strategies aligned to business and go-to-market priorities for Consulting Services, Enterprise, and SGM teams, including audience strategy, KPI definition, channel mix, budget allocation, and flighting.

Own end-to-end campaign planning and activation across paid search, paid social, and programmatic channels, ensuring campaigns are launched accurately, on time, and against clear performance objectives.

Partner with internal marketing, brand strategy, creative, digital production, marketing technology, measurement, finance, and operations teams to drive coordinated execution.

Lead day-to-day collaboration with external media agency partners, including briefing, reviewing recommendations, pressure-testing plans, and holding teams accountable to delivery timelines and KPIs.

Ensure activation readiness through campaign build oversight, QA, tagging, tracking, governance, and measurement planning.

Monitor campaign performance and deliver weekly and monthly reporting that clearly communicates results versus plan, key insights, optimization actions, and recommendations.

Use data and testing to identify performance drivers, optimize investments, and improve future campaign planning through documented learnings and forecasting.

Advise business and marketing leaders on paid media strategy, trade-offs, and opportunities, with the ability to present recommendations and rationale to senior stakeholders.

Lead and coach junior team members, providing guidance on campaign strategy, execution, and professional development.

Stay current on digital media trends, platform changes, and emerging opportunities, translating them into practical recommendations for the business.

What Success Looks Like Paid media programs are strategically aligned, operationally sound, and consistently launched with accurate tracking and clear KPIs.

Stakeholders receive actionable insights and recommendations, not just dashboards.

Agency and internal teams operate efficiently in a coordinated, accountable model.

Media investments are optimized to improve brand awareness, traffic, engagement, and lead generation outcomes.

Junior team members are supported and developed effectively.

Required Qualifications 7-8+ years of experience in digital marketing and paid media, including hands-on activation and optimization experience.

Bachelor's degree in marketing or related discipline.

Proven experience building and activating paid media programs across paid social, paid search, and programmatic channels.

Experience working in a center of excellence or similarly matrixed enterprise environment, ideally within a global corporation or professional services organization.

Strong understanding of targeting, bidding, budget pacing, creative testing, conversion measurement, reporting, and optimization.

Demonstrated ability to manage multiple projects, shifting priorities, and competing deadlines across diverse stakeholders.

Strong analytical skills with the ability to interpret data, identify implications, and recommend actions.

Excellent communication skills and executive presence, with the ability to influence leaders and build trusted relationships.

Preferred Qualifications Experience with Sprinklr, LinkedIn Campaign Manager, Google Ads, and related paid media tools.

Google Ads certification or equivalent experience.

Experience partnering with analytics and measurement teams on pixels, conversion events, UTMs, funnel reporting, and testing.

Familiarity with Workfront and Agile ways of working.

Experience with budget and resource management.

Contractor Role Note

This is a contractor role supporting paid media leadership and execution across Consulting Services, Enterprise, and SGM. The role requires strong independent execution, cross-functional coordination, and the ability to operate effectively in a fast-paced, matrixed environment.

At KAYGEN, people are at the heart of everything we do. We foster a diverse, inclusive, and employee-driven culture where every individual is valued, empowered, and encouraged to bring their authentic self to work. Our candidate-first approach means we are committed to understanding your career goals and connecting you with opportunities that align with your aspirations, skills, and potential. Whether you're taking the next step in your career or searching for your dream opportunity, KAYGEN is more than a staffing partner-we're a community dedicated to helping you grow, succeed, and thrive. Join us and discover a place where your talent is recognized, your ambitions are supported, and your future is built alongside a team that invests in your success every step of the way.

Our team of experienced staffing experts will work with you to find you the best opportunity. For more information, please visit us at www.kaygen.com.

Benefits : Free Healthcare Insurance

401(k) Retirement Plan

Free Life Insurance

Sick Time Off

Achieve your Kaizen by clicking here. A unique and exclusive talent community supported by KAYGEN, that includes programs like: Mentorship Program

Certifications

Referrals

Family and Wellness benefits

Continuous Growth and Career Development