Runway is hiring a growth marketing manager to own paid acquisition – channel mix, creative testing and spend against subscription targets.

$150,000 – $200,000 / yr

Location

Remote (US)

Remote

Seniority

—

Compared with 15 other Marketing roles: Common across similar roles Unique to this role

What you'll do

Responsibilities Day-to-day management of Google Ads and ChatGPT Ads – campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits. Unique

Own the cost-per-acquisition number. Manage to a cost-per-acquisition target, not clicks or registrations. Know the funnel from impression → registration → subscription and where it leaks. Unique

Run a continuous test roadmap – bidding strategies (tCPA / Smart Bidding), optimization events, ad copy, landing pages, audience and geo splits. One test, one hypothesis, one readout.

Prove incrementality. Design and read geo holdouts, conversion-lift studies, and pause tests. Distinguish incremental subscribers from ones we'd have gotten anyway. Unique

Manage budget across markets – allocate and reallocate spend by market and campaign against performance, break out international blobs, fund the geos that earn it. Unique

Stand up new bidding platforms as they emerge. You'll be first-in on the next channel and write the playbook for it. Unique

Report clearly. Daily and weekly readouts that lead with the "why," not just the table. Partner with our analytics stack, much of this is instrumented and semi-automated; you'll extend it. Unique

Work cross-functionally with creative, lifecycle, product marketing, and engineering on tracking, attribution, and landing page conversion. Common

What you'll need

Experience 4+ years managing paid search, with direct ownership of seven-figures in budget. Unique

Deep Google Ads expertise – Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, the Editor.

A track record running incrementality tests (geo holdouts, lift studies) and acting on the results – not just reporting platform-reported conversions. Common

Fluency in funnel economics: CAC, LTV, cost-per-acquisition, payback. You optimize to downstream value, not proxy events. Unique

Comfort in the data – SQL or willingness to learn it, plus GA4 / Mixpanel or equivalent. You pull your own numbers. Unique

Rigorous experiment discipline and clear, opinionated written reporting. Unique

Experience with MCP / AI tooling to automate redundant tasks such as daily optimizations and reporting. Unique

Early experience with AI-native ad surfaces (ChatGPT Ads, etc.) or other non-Google bidding platforms. Unique

Familiarity with attribution plumbing – click IDs, enhanced conversions, server-side tracking. Unique

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