Paid Media Specialist iLawyer Marketing, an EverService company, is the premier digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO and AEO, paid search campaigns, and websites focused on maximizing conversion rates.

We are seeking a talented and experienced Paid Media Specialist to join our digital marketing team. In this role, you will strategize, implement, optimize, and monitor effective paid media campaigns across various platforms. You will be responsible for driving traffic, leads, and conversions for our clients in the legal vertical. The ideal candidate will have a proven track record of success in a strong data-driven and analytical skillset, and the ability to thrive in a fast-paced environment.

Position Responsibilities: Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks aligned with their established paid media goals

Monitor the pacing of paid media campaigns to ensure no under or over delivery

Report performance metrics to stakeholders, including strategy recommendations to improve performance

Conduct competitive client research to position iLawyerMarketing clients ahead of their competitors

Provide support to internal stakeholders as it relates to relevant paid media requests

Conduct keyword research and ad copy development to support campaign objectives

Collaborate with team members to brainstorm and implement innovative campaign strategies

Stay up-to-date with industry trends and best practices in paid media

Support the Paid Media Director in day-to-day campaign management tasks

Assist with ad hoc projects and additional job duties as assigned by management

Position Requirements: 1 – 2 years of paid media experience in an agency environment

Experience in the legal marketing field preferred

Client-facing experience preferred, including participating in meetings, communicating campaign updates, and building positive client relationships

Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising

Ability to translate campaign metrics into clear, actionable recommendations for clients and internal teams using various platforms (Google Tag Manager, Google Analytics 4, etc.)

Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting

Understanding of lead generation funnels and conversion optimization

Coachability: Demonstrates a growth mindset by actively seeking, embracing, and applying feedback to continuously improve performance and adapt to evolving processes and priorities

Excellent attention to detail, with the ability to maintain accuracy across campaign setup, optimization, reporting, and quality assurance

Strong written and verbal communication skills, with the ability to collaborate effectively with internal teams and communicate clearly with clients

Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats

Exceptional organizational and time management skills, with the ability to manage multiple projects, competing priorities, and deadlines simultaneously

Team player with a positive attitude and willingness to learn and grow

$50,000 – $60,000 a year Compensation: This target compensation range is subject to multiple factors, including role, level, experience, and location. As you go through the interview process, your recruiter will work with you to identify a competitive base salary within the proposed target compensation range that will get your excited about your future with us.

Benefits: We've Got You Covered! iLawyer Marketing is proud to offer a variety of benefits to support employees and their families, including:

Performance-based bonuses to reward excellence

Medical, Dental, Vision, and Life Insurance

401(k) matching to help you plan for your future

6 weeks of paid parental leave for new parents

$2000 annual tuition reimbursement for continued education

Monthly data stipend to support your remote work environment

Paid Vacation and sick time off for work-life balance

11 paid holidays to enjoy throughout the year

Paid Days for You to rest and recharge

Paid birthday holiday to celebrate your special day

Comprehensive Employee Assistance Program for personal support

Leadership and career advancement opportunities

Anniversary rewards to celebrate milestones

About EverService Holdings, LLC: EverService is a global holdings company specializing in B2B professional services for companies of all sizes, helping them to grow and scale. After years of operating across both marketing and engagement verticals, EverService has streamlined its portfolio and now concentrates exclusively on driving growth within its marketing ecosystem. Through its vertically integrated brands, EverService delivers performance-driven digital marketing solutions across the legal, home services, and professional services industries. Our agencies specialize in SEO, paid media, website design and development, conversion optimization, creative services, and analytics, leveraging advanced technology and AI to deliver measurable business impact. Backed by deep industry expertise and a commitment to scalable, data-driven execution, EverService is the trusted growth engine for the sectors we serve, helping businesses strengthen their online visibility, generate high-intent demand, and drive measurable, sustainable growth through digital marketing.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.