Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines

This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search

You’ll lead strategy and execution for paid search – and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach

Own SEM strategy, execution, and optimization across Google and Bing – including keyword strategy, bidding, ad copy, landing page alignment, and budget management

Build and manage campaigns across multiple business units with distinct audiences and goals

Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders

Partner closely with performance marketing teammates on integrated paid media strategy – contributing your search expertise to broader channel planning conversations

Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page

Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team

Benefits Comprehensive health, life and disability insurance

Employee stock ownership

Generous vacation and personal days

Office food and free snacks, lots of health options!

Employee Resource Groups

Training and development programs

Commute subsidy

Competitive retirement/pension plans

Paid leave for new parents

Mental Health and Wellbeing programs and support

Global Employee Assistance Program

Volunteering and donation matching program

Experience with Semrush, Profound, SA360Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mixDeep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architectureStrong communicator who works well in cross-functional, fast-moving environmentsComfortable working with data – you can pull your own reporting, identify trends, and tell a clear story to stakeholdersExperience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus5-8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment

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