Seeking a hands-on Digital Growth Marketing Specialist, this freelance role will manage LinkedIn growth initiatives focused on app installs, B2B lead generation, and pipeline development while working remotely.

Key responsibilities

Build, launch, and optimize LinkedIn advertising campaigns, managing paid media spend and performance

Utilize LinkedIn Sales Navigator for B2B prospecting, creating targeted messaging sequences and maintaining prospect lists

Establish campaign structures and reporting processes, providing regular updates on results and recommended actions

Required qualifications

Proven experience managing LinkedIn Ads, Campaign Manager, and Sales Navigator

Hands-on experience in B2B demand generation and lead generation

Strong knowledge of audience segmentation and campaign optimization

Ability to write clear and compelling campaign messaging

Strong analytical and project management skills