Driving growth across Spanish-speaking markets, the full-time remote Growth Marketing Specialist for LATAM will develop and execute localized marketing strategies, manage multichannel campaigns, and collaborate with global teams to enhance market share and revenue.

Key responsibilities

Develop a strong understanding of LATAM markets, including local exam systems and education structures

Adapt global messaging to local cultural and linguistic contexts for regional relevance

Plan and execute multichannel campaigns across various platforms, optimizing for acquisition, activation, and retention

Required qualifications

3+ years of experience in digital marketing within SaaS or B2C sectors in Latin America

Strong understanding of multichannel marketing dynamics, including region-specific channels like Meta and WhatsApp

Experience in developing and implementing marketing strategies with localized messaging

Analytical mindset capable of designing impactful initiatives with limited data

Fluency in Spanish and English; proficiency in Portuguese is a strong plus