Responsibilities

Manage and optimize paid acquisition campaigns across Google Ads and Meta, with exposure to TikTok, Taboola or Outbrain depending on the portfolio

Monitor key performance indicators and identify meaningful changes in performance

Investigate performance issues across channels, creatives, landing pages, offers, tracking and market conditions

Translate analysis into clear recommendations and prioritized actions for the growth squad

Support growth plans alongside Performance Marketing and Customer Success teams

Build and run structured experiments across creatives, audiences, offers, landing pages and channel mix

Work closely with Paid Acquisition specialists to improve campaign execution and share learnings across accounts

Contribute to forecasting, performance reviews and regular reporting on portfolio health

Monitor competitors, platform developments and acquisition trends to identify new opportunities

Build a strong understanding of clients’ businesses, funnels and growth challenges

Progressively take ownership of performance and growth initiatives

Requirements

4–6+ years of experience in performance marketing, paid acquisition or growth marketing in a data-driven environment

Strong hands-on experience with Google Ads

Good working knowledge of Meta Ads

Comfort working with CPL, CPA, CVR, ROAS and revenue-related KPIs

Strong analytical mindset and ability to understand performance changes

Experience running tests across campaigns, creatives, audiences or landing pages

Ability to manage several campaigns, markets or accounts simultaneously

Ability to turn data into actionable recommendations

Experience in lead generation or other performance-driven acquisition models is nice to have

Experience managing multiple client accounts, particularly in an agency or portfolio environment, is nice to have

Exposure to TikTok Ads, Taboola, Outbrain or other paid acquisition channels is nice to have

Experience with CRM, offline conversion or lead-quality data is nice to have

Experience working directly with Google or Meta representatives is nice to have

Core Competencies

Demonstrates expertise in managing and optimizing paid acquisition campaigns across platforms like Google Ads and Meta, with a strong analytical mindset to translate data into actionable recommendations. Proven ability to handle multiple campaigns and accounts while collaborating with cross-functional teams to drive growth initiatives.

Highest-signal resume keywords

Google Ads Management

Meta Ads Knowledge

Performance Marketing Experience

Analytical Mindset

Campaign Testing

ATS Optimization Keywords

Hard Skills

Paid Acquisition

Data Analysis

CPL Management

CPA Management

CVR Management

ROAS Management

Lead Generation

Campaign Management

Performance Review

Forecasting

Soft Skills

Collaboration

Problem-Solving

Communication

Ownership

Adaptability

Industry Keywords

Growth Marketing

Performance-Driven Acquisition

Market Conditions

Competitor Analysis

Acquisition Trends

Tools & Technologies

CRM

TikTok Ads

Taboola

Outbrain

Performance Marketing Tools

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