Senior Creative Strategist – Paid Social (Meta Ads) | Remote At Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram.

This is not a traditional media buying role focused primarily on dashboards, bids, and campaign settings. Your biggest impact will come from developing winning ad concepts, compelling hooks, conversion-focused messaging, strong creative briefs, and stories that turn attention into revenue.

You'll own the creative-performance cycle from idea → creative strategy → launch → testing → optimization → scale.

If you understand why an ad converts — and can consistently turn those insights into better creative — this role is built for you.

Creative Strategy – Primary Focus Develop original ad angles, hooks, messaging frameworks, and campaign narratives

Generate new creative concepts based on audience pain points, desires, objections, and buying behavior

Write detailed, conversion-focused creative briefs for designers, video editors, and UGC creators

Develop UGC concepts, scripts, storytelling structures, and video direction

Create concepts for static, video, and short-form paid social ads

Continuously develop and test new creative variations

Turn performance insights into the next generation of creative concepts

Meta Ads Campaign Management Own and scale Facebook and Instagram advertising campaigns

Manage campaigns from launch through optimization and scaling

Work across multiple client accounts simultaneously

Manage monthly ad budgets ranging from $10K to $250K+

Maintain accountability for CPL, CPA, ROAS, conversion rates, and revenue performance

Identify opportunities to scale while maintaining efficiency

Creative Testing & Performance Optimization Review campaign and creative performance daily

Identify winning creatives, hooks, formats, and messaging angles

Build structured creative testing plans

Test variations across hooks, offers, messaging, visual concepts, UGC formats, CTAs, and audiences

Scale winning concepts and quickly replace creative fatigue

Pause or iterate underperforming concepts based on data

Creative + Data Feedback Loop Use performance data to understand why creatives succeed or fail

Translate CTR, CPL, CPA, ROAS, and conversion data into creative decisions

Identify patterns across winning and losing ads

Refine messaging, storytelling, positioning, and offers based on campaign insights

Build a repeatable system for turning performance data into better creative

Maintain a consistent pipeline of fresh concepts for testing

UGC & Performance Creative Develop UGC strategies designed specifically for paid acquisition

Write scripts and creative direction for creators

Coordinate concepts across designers, editors, and UGC creators

Understand pacing, hooks, storytelling, visual hierarchy, and CTAs for short-form ads

Repurpose winning concepts into multiple creative formats and variations

Collaboration & Ownership Work closely with designers, editors, creators, and internal marketing teams

Provide clear creative direction and actionable feedback

Keep creative production aligned with campaign priorities

Connect creative strategy directly to revenue and growth objectives

Operate independently with strong ownership over performance outcomes

Must-Have Experience & Skills 3+ years of hands-on experience running Facebook and Instagram Ads

Proven experience managing $10K+ in monthly ad spend, preferably significantly higher

Experience managing multiple advertising accounts simultaneously; 5+ accounts preferred

Strong hands-on experience with creative strategy, ad concept development, messaging and positioning, creative brief writing, paid social storytelling, UGC concepts, static and video ad concepts

Strong command of Meta Ads Manager

Experience with Facebook Business Suite, Meta Pixel, conversion tracking, and campaign optimization

Strong copywriting ability across hooks, CTAs, headlines, and ad messaging

Ability to interpret campaign data and translate it into creative decisions

Strong written and verbal English communication

Ability to work independently during EST hours

Important: Candidates whose experience is limited to operational campaign management or media buying — without direct ownership of creative strategy, messaging, ad concepts, and creative direction — will not be a fit for this role.

What Separates Top Candidates Portfolio of proven winning creatives across UGC, static ads, and short-form video

Experience managing $50K–$250K+ monthly Meta ad budgets

Ability to clearly explain what they personally contributed to winning campaigns

Deep understanding of creative psychology, consumer behavior, conversion flows, and offer positioning

Experience managing UGC workflows and creator coordination

Experience directing video production and performance creative

Strong understanding of creative fatigue and testing velocity

Daily use of ChatGPT or other AI tools for creative research, ideation, iteration, and production workflows

Tools & Platforms Meta Ads Manager | Facebook Business Suite | Meta Pixel | UGC & Creative Tools | Analytics & Conversion Tracking | ChatGPT | AI Creative Tools

What Makes You a Strong Fit You think creative-first, not dashboard-first

You understand the relationship between creative → offer → conversion

You can explain why an ad worked — not simply report that it worked

You combine strong creative instincts with analytical decision-making

You test aggressively and learn quickly

You proactively bring new concepts rather than waiting for briefs

You care about revenue and conversion performance, not vanity metrics

You thrive in fast-paced, performance-driven environments

What a Typical Day Looks Like You may start by reviewing Meta campaign performance and identifying winning and fatigued creatives. From there, you'll develop new hooks and ad angles, write briefs for designers and UGC creators, launch new tests, and analyze CPL, CPA, CTR, and ROAS.

You'll continuously move between creative ideation, campaign execution, performance analysis, and iteration.

In short: you drive paid social growth by combining exceptional creative strategy with performance-focused Meta Ads execution.

Key Metrics for Success Improvement in CPL, CPA, and ROAS

Revenue generated through paid social

Number and consistency of winning creatives

Creative testing velocity

Speed from insight → concept → launch

Campaign scalability

Conversion performance across accounts

Ability to maintain performance as spend increases

Quality and consistency of creative output

Why This Role Stands Out Creative-first performance marketing role

Ownership across both strategy and execution

Direct impact on growth and revenue

Opportunity to shape messaging and creative direction at scale

Exposure to paid social, UGC systems, performance creative, and growth marketing

Growth opportunities into Creative Director, Head of Paid Social, or Growth Marketing leadership

Interview Process Initial Phone Screen

Spark Hire Video Interview

Recruiter Interview

Client Interview

Offer & Background Verification