Paid Media Specialist Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world's premier hub for growth and excellence.

About our Client

A brand incubator focused on building innovative and disruptive consumer goods brands. The company brings together entrepreneurship, creativity, and talent development to create strong brand experiences and drive meaningful growth across its portfolio.

Short Description

We're seeking a Paid Media Specialist to organize and optimize paid advertising campaigns across multiple platforms. This role focuses on scaling performance, improving key metrics, and collaborating closely with creative teams to deliver high-impact campaigns for fast-growing consumer brands.

Compensation: Competitive salary in USD

Language Requirements: Professional English

Location: 100% Remote

Start Date: ASAP

What We Offer

Full-time remote role in a fast-paced, performance-driven environment

Opportunity to work with innovative and growing consumer brands

High ownership and impact on campaign performance and growth

Collaborative team across creative, marketing, and analytics

Responsibilities

Organize and optimize paid campaigns across Meta and TikTok

Develop strategies to scale campaigns and maximize ROAS

Monitor and optimize performance based on ROAS, CPA, CTR, and other key metrics

Run A/B tests across creatives, audiences, and landing pages

Collaborate with creative teams to produce high-performing ad assets (copy, visuals, video)

Analyze campaign data using tools like Google Analytics and ad platforms

Provide clear, data-driven insights and recommendations to improve performance

Stay updated on platform changes, trends, and new opportunities

Monitor competitors and identify new strategies to stay competitive

Qualifications (Must Haves)

2+ years of experience in social media advertising, or paid media

Strong experience with Meta Ads and TikTok Ads

Proficiency with Google Analytics, Shopify, and ad platform dashboards

Experience collaborating with creative teams on ad concepts and briefs

Highly analytical, detail-oriented, and results-driven

Strong organization, time management, and communication skills

Ability to adapt quickly and stay up to date with trends and new strategies

Ready to scale high-performing campaigns and drive growth for innovative consumer brands? Apply now and make an impact through data-driven advertising.