Role Lead growth marketing for Rakuten's user acquisition, overseeing multi-channel strategies to boost new user growth and optimize lifetime value.

Responsibilities Develop a data-driven acquisition approach

Manage substantial marketing budgets with an emphasis on efficiency

Build a test-and-learn culture with ongoing experimentation

Monitor KPIs for continuous optimization

Work cross-functionally with product, design, and engineering teams to scale operations through automation and new technology

Focus Channels SEM

SEO

mobile app and ASO

paid social

affiliates

programmatic

display

emerging channels

Requirements 10+ years in marketing with proven success in scaling channels and improving efficiency

Expert knowledge of Facebook, Google, programmatic platforms, and marketing tech tools like Amplitude, Datorama, Segment, Tableau

Familiarity with Snowflake and SQL is a plus

Leadership experience building and managing teams

Ability to work in a fast-paced entrepreneurial environment and communicate effectively with executives

High Value Extensive experience in digital growth marketing, channel management, data analytics, and cross-functional collaboration

Leadership in a rapidly expanding organization

Work Setup Not specified, but likely hybrid or remote based on role scope.

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