Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok

Drive full-funnel campaigns from brand awareness through retargeting and conversion

Manage multi-million-dollar budgets, including pacing, forecasting, budget-vs-actuals analysis, and investment recommendations

Apply and refine the paid acquisition measurement framework, attribution philosophy, and budget allocation principles

Lead creative strategy and testing by briefing creative studios and agencies, structuring experiments, interpreting data, and building a learning roadmap

Serve as the paid social and AI-powered marketing workflow expert

Document playbooks and best practices for the paid acquisition team

Use AI tools to generate campaign briefs, develop copy variants, accelerate audience research, and build reusable systems

Identify, test, and validate new digital media channels and formats, including Google Demand Generation campaigns and ChatGPT ads

Run structured pilots, define success criteria, and decide whether to scale or stop tests

Partner with Web Marketing on landing page strategy, message match, and post-click conversion

Align with Brand and Influencer on organic-to-paid content feedback loops

Collaborate with Engineering on pixels, tracking, troubleshooting, and QA

Partner with Integrated Marketing, Product Marketing, Sales, Communications, and Web on integrated campaigns and performance insights

Requirements

7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization

Deep expertise in paid social and a track record of testing and scaling new channels

Full-funnel ownership across two or more major paid social platforms, including Meta, LinkedIn, Reddit, Quora, or TikTok

Hands-on in-platform execution, including campaign builds, audience/targeting strategy, creative testing, bid/budget management

Significant budget responsibility and measurable pipeline impact

Strong creative strategy and testing instincts

AI-fluent in practice, with consistent use of AI tools for briefs, copy, and analysis

Track record of implementing AI-driven efficiencies

Excellent cross-functional collaboration skills

Analytical and data-driven approach

Clear point of view on attribution in imperfect measurement environments

Comfort communicating paid social’s contribution to business outcomes

Core Competencies

Demonstrates extensive expertise in paid social strategy and execution across multiple platforms, with a strong focus on AI-driven efficiencies and data analysis to optimize campaign performance and budget management.

Highest-signal resume keywords

Paid Social Strategy

Full-Funnel Campaign Management

AI Tool Utilization

Budget Management

Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

Performance Marketing

Campaign Builds

Audience Targeting Strategy

Creative Testing

Attribution Analysis

Data-Driven Decision Making

Budget Forecasting

Digital Media Channel Testing

Pacing and Budget Analysis

Measurement Framework Application

Soft Skills

Analytical Approach

Creative Strategy Instincts

Collaboration Skills

Communication Skills

Industry Keywords

B2B SaaS

Performance Marketing Agency

High-Growth Consumer Organization

Paid Acquisition

Integrated Campaigns

Tools & Technologies

Meta

LinkedIn

Reddit

Quora

TikTok

Google Demand Generation

ChatGPT

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