Bowery Boost is a women-led, creative-first performance marketing agency working with growing ecommerce brands. We combine paid media, performance creative, and senior strategic thinking to help brands acquire customers and scale profitably.

We are looking for a Senior Growth Marketing Manager who can independently own client growth strategy across paid media, account performance and creative testing.

This is not a role for someone who waits for a list of tasks or simply reports what happened. The right person identifies opportunities, brings forward recommendations and ensures each account has a clear plan for what happens next.

The Role

You will serve as the strategic owner for a portfolio of ecommerce clients, translating business goals and performance data into actionable paid-media and testing plans.

You will work closely with our paid media and creative teams to ensure media and creative efforts are aligned. You do not need to be a dedicated creative strategist, copywriter or designer, but you must be able to recognize strong creative, identify what is driving performance and turn those insights into clear testing direction.

What You’ll Own

Growth and Paid Media Strategy

Own growth strategy for a portfolio of ecommerce clients across Meta and other relevant paid channels

Translate revenue, profitability and acquisition goals into actionable media plans

Evaluate account structure, budget allocation, audience strategy, campaign performance and scaling opportunities

Monitor CAC, MER, ROAS, conversion rate, new-customer performance and other relevant business metrics

Identify performance risks and opportunities before the client raises them

Develop clear weekly, monthly and quarterly recommendations

Partner with the paid media team to ensure strategy is executed accurately

Maintain a strong understanding of campaign performance rather than relying solely on dashboards or team summaries

Connect paid-media decisions to broader business factors, including promotions, product mix, inventory, landing pages and customer behavior

Creative Testing and Analysis

Analyze high-performing hooks, personas, messages, products, formats and offers to understand what is driving results

Use paid-media data, product reviews, customer feedback, competitive research and brand insights to identify new testing opportunities

Build structured creative testing plans for each assigned client

Translate performance findings into clear direction for designers, editors, creators and content teams

Contribute ideas for new hooks, angles and iterations based on what the data is showing

Partner with the creative team to develop briefs and prioritize production

Review creative for strategic alignment, product accuracy, messaging clarity and paid-social effectiveness

Ensure creative recommendations are connected to a specific hypothesis or learning objective

Identify when winning creative should be iterated, expanded or adapted rather than replaced unnecessarily

Present creative learnings and recommended next steps to clients and internal teams

Serve as a trusted strategic partner to founders and senior marketing leaders

Lead client calls with clear points of view, recommendations and next steps

Explain performance and strategy in direct business language

Bring forward ideas without waiting for the client to request them

Challenge clients thoughtfully when their requested direction conflicts with performance or business goals

Anticipate questions and prepare solutions before issues become escalations

Ensure clients understand what we are testing, why we are testing it and what we learned

Maintain strong relationships while setting realistic expectations

Internal Leadership

Work closely with growth managers, designers, editors, and creators

Create clarity around account priorities, ownership and deadlines

Give direct, useful feedback that helps teams improve the work

Take responsibility for outcomes without waiting for senior leadership to solve routine account problems

Share learnings and frameworks that can improve performance across multiple accounts

Help raise the strategic standard of the broader growth team

What Success Looks Like

Within your first 90 days, you will:

Take clear strategic ownership of your assigned accounts

Build paid-media and creative testing plans tied to each client’s business goals

Establish strong relationships with clients and internal teams

Consistently bring forward recommendations without being prompted

Identify account risks and growth opportunities before they become urgent

Improve the connection between performance data and creative production

Reduce the amount of senior leadership intervention required on your accounts

Longer term, success means your clients view you as an essential growth partner, your internal teams have clear strategic direction, and your accounts consistently receive proactive leadership.

What We’re Looking For

5+ years of experience in performance marketing, growth marketing and ecommerce

Significant experience managing paid social strategy, particularly Meta

Strong understanding of acquisition metrics, including CAC, MER, ROAS, conversion rate and new-customer performance

Experience analyzing creative performance and building testing plans from the findings

Ability to identify patterns across hooks, personas, customer reviews, products, formats and offers

Ability to move from data to insight, and from insight to a specific action

Strong client-facing communication and presentation skills

A track record of independently identifying opportunities and bringing forward ideas

Excellent judgment, organization and attention to detail

Ability to manage several accounts and priorities without constant direction

Comfort working in a fast-moving agency environment with direct accountability

This Role Is Not Right for You If

You prefer receiving a defined list of tasks before beginning your work

You report performance without forming a clear recommendation about what should happen next

You wait for clients or senior leaders to identify opportunities

You can execute campaigns but struggle to connect performance to broader business strategy

You treat creative testing as a volume exercise rather than a structured learning process

You need senior leadership to prepare client recommendations or solve routine account problems for you

Why Bowery Boost

Senior-led, boutique agency with real client impact.

Deep focus on creative strategy + performance, not just media buying.

Clear growth paths and exposure to leadership.

Collaborative, thoughtful team culture.

Opportunity to work with respected fashion, beauty, and lifestyle brands.

20 PTO days annually

401(k) with 4% employer match

Summer Fridays + 1 month of remote flexibility in the summer

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