Growth Marketing Specialist (AI/Consumer Tech)Immediate need for a talented Growth Marketing Specialist. This is a 04 months contract opportunity with long-term potential and is located in San Francisco CA (Hybrid).Key Responsibilities:Develop and execute growth marketing strategies for a consumer AI/technology product.Drive user acquisition, product adoption, engagement, and retention across the customer lifecycle.Plan and execute integrated digital and performance marketing campaigns across paid, owned, and partner channels.Partner closely with Product, Creative, Media, Analytics, and cross-functional teams to bring campaigns to market.Translate AI product capabilities and consumer insights into compelling marketing campaigns and messaging.Analyze campaign and user data to identify growth opportunities and optimize performance.Support A/B testing, experimentation, audience segmentation, and conversion optimization.Monitor key growth metrics including acquisition, activation, engagement, retention, conversion, and ROI.Manage campaign briefs, creative development, launches, timelines, and performance reporting.Stay current on AI/GenAI trends, consumer behavior, emerging marketing channels, and competitive products.Key Requirements and Technology Experience:Experience in Growth Marketing, Consumer Marketing, Performance Marketing, or User Acquisition.Strong B2C / consumer technology marketing background.Experience marketing AI, mobile apps, SaaS, consumer platforms, or digital products is highly desirable.Strong understanding of customer acquisition, lifecycle marketing, experimentation, and marketing analytics.Comfortable working in a fast-paced, highly cross-functional technology environment.Data-driven marketer who can combine creative thinking with analytical rigor.
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