Plan, launch, and scale paid campaigns across Meta and Google. Own the targeting, the tracking, and the ROAS for a portfolio of client accounts.

As a Paid Media Specialist at MaaS by CodeSM, you own paid acquisition for a portfolio of growing brands. You build the campaign architecture, set the targeting and bidding strategy, partner with creative on the testing roadmap, and — critically — you own the measurement layer so every dollar is tracked and accountable. Meta and Google are your home turf; GA4, conversion pixels, the Conversions API, and clean attribution are how you prove the work.

What you'll do Plan, launch, and optimize paid campaigns across Meta (Advantage+, prospecting, retargeting) and Google (Search, Performance Max, Demand Gen, YouTube)

Own account structure, audience strategy, bidding, and budget pacing across a portfolio of clients

Build and maintain the measurement layer: GA4, Meta Pixel + Conversions API, Google Ads conversion tracking, enhanced conversions, and server-side tagging

Implement and QA conversion pixels, events, and UTM frameworks so attribution is clean and trustworthy

Run a structured creative-testing roadmap with designers and video editors — hooks, angles, and formats

Report on ROAS, CAC, CPL, and pipeline impact — and translate the numbers into the next move

Manage budgets responsibly and forecast spend, results, and scaling opportunities

Stay ahead of platform changes (privacy, signal loss, new ad products) and adapt the playbook

Who you are 3+ years hands-on managing Meta Ads and Google Ads with direct budget ownership

Deep with GA4 — you can build conversions, explorations, and audiences, not just read a dashboard

You understand conversion tracking end to end: Meta Pixel, Conversions API, Google tags, enhanced conversions, server-side GTM

Strong analytical mindset — you make decisions from data, not vibes

Reliable async communicator who can explain performance to non-technical clients

Native-level English with crisp written communication

Nice to have Google Ads and/or Meta Blueprint certifications

Experience with TikTok Ads, LinkedIn Ads, or Apple Search Ads

Server-side tracking (GTM server, Stape) and Conversions API implementation experience

Looker Studio or comparable dashboarding for client reporting

Background in e-commerce, lead-gen, or local-service funnels

Success in this role looks like Every client account has clean, verified conversion tracking you can trust

ROAS and CAC trend in the right direction quarter over quarter

Creative testing is constant and structured, not ad hoc

Clients understand exactly what their spend is producing

Budgets are paced and forecast accurately, with no surprises

What we offer Fully remote — work from anywhere in the US, Canada, or Mexico

Competitive base compensation plus performance bonus tied to account results

Benefits and PTO appropriate to your country

Real budget responsibility across diverse industries from day one

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