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The Global Paid Media Specialist is responsible for the strategic execution, optimization, and performance scaling of paid digital campaigns across international markets.

This role goes beyond campaign management — it owns multi-country activation strategy, localized messaging alignment, budget allocation across regions, and performance optimization across Google, Meta, and additional digital platforms. It works directly with our paid media AOR.

The ideal candidate combines strong technical platform expertise with multilingual capabilities (French, German, and Spanish) to quality support campaign localization, ad copy validation, and cross-market performance insights.

This position plays a key role in driving qualified lead volume, customer acquisition, and return on ad spend (ROAS) across global territories.

This role is full time and onsite in our office in Louisville, CO. (Not remote)

Salary Range: $75,000 – $90,000 (Commensurate with experience and global scope)

At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.

Must be able to work on campus in Louisville, CO.

US citizenship or an existing work visa is required

Gaia subscribers strongly preferred

Responsibilities

Plan, ship, and manage multi-country campaigns via agency partners across:

Google Ads (Search, Display, Performance Max, YouTube)

Meta Ads (Facebook & Instagram)

Additional relevant paid channels as needed

Develop localized campaign structures aligned to regional goals and metrics

Ensure proper tracking and attribution setup (GA4, GTM, conversion events, offline conversion imports)

Oversee language localization of ad copy and messaging (French, German, Spanish), ensuring cultural and regulatory alignment

Manage budget allocation across markets based on performance and growth opportunity

• Performance Optimization & Scaling

Monitor daily performance across global accounts and proactively optimize toward:

CTR

Conversion Rate

CPA

ROAS

LTV

And other digital media metrics

Serve as the strategist for structured A/B testing across:

Creative

Ad copy

Landing pages (in collaboration with CRO/web team)

Audience segmentation

Identify cross-market insights and replicate winning strategies across regions

Scale high-performing campaigns while eliminating inefficient spend

Develop performance forecasts and scaling roadmaps

• Analytics & Reporting

Build and maintain global reporting dashboards

Present market-level insights and recommendations to leadership

Analyze lead quality in partnership with Sales/Operations

Ensure clean tracking, attribution accuracy, and data integrity

• Cross-Functional & International Collaboration

Partner with Creative agency, contractors, and team to guide asset development and localization

Collaborate with SEO for keyword and market alignment

Work closely with agency teams to improve landing page performance

Coordinate with regional stakeholders to align campaigns with promotions, seasonality, and territory needs

Act as the paid media subject-matter expert for international markets

Qualifications

Required Skills & Experience

3–5+ years hands‑on experience managing paid digital campaigns globally in key markets for France, Germany, and Spain (or US/Hispanic equivalent)

Experience managing multi‑country or international campaigns

Advanced proficiency in

Google Ads

Meta Ads

Influencer Ads/Whitelisting

Strong knowledge of

Google Analytics 4

Google Tag Manager

Meta

Online Media overall

Conversion tracking and attribution modeling

Experience managing monthly budgets of $500K+ (or relevant global scale)

Strong Excel/Google Sheets capabilities

Professional working proficiency in French, German, and Spanish

Strong analytical and strategic thinking skills

Excellent written communication skills for multilingual ad copy oversight

Preferred Qualifications

Experience in multi‑location or international media/marketing agency

Familiarity with CRM integrations, campaign processes, and conversion tracking

Experience scaling performance campaigns internationally

Strategic thinker with execution excellence

Strong QA discipline and attention to detail

Comfortable managing multiple markets and budgets simultaneously

Strong time, stakeholder, and budget management skills

At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.

More About Gaia

The perks of working collaboratively with a team dedicated to sharing this mission include an on‑site gym; a beautiful solar‑powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on‑site, mostly organic café that serves breakfast and lunch daily including a full‑service espresso bar featuring locally roasted coffee.

Full‑time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.

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