Lemonaid Health is on a mission to break down barriers in accessing quality healthcare and transform the primary care experience. We leverage genetic and non-genetic data to offer personalized healthcare and prioritize prevention and wellness through innovative on-demand telehealth services. Our collaborative environment values each team member’s contributions, ensuring their impact is felt from the start. Join us in revolutionizing one of the fastest-growing industries and shaping the future of healthcare.

Note: The strong preference of this role is an in-office presence in Los Angeles, Ca.

What You’ll Do

Own and execute SEO strategy end-to-end: technical audits, keyword research, content planning, on-page optimization, and link building to drive organic patient acquisition across service lines (Weight Loss, ED, Hair Loss, Mental Health, etc.)

Build and maintain performance dashboards tracking CAC, LTV, ROAS, and payback period by service line and channel; ensure data integrity across all reporting

Manage day-to-day agency relationships for paid search and paid social: set KPIs, review performance, hold partners accountable to targets, and recommend when to scale or cut

Partner with the product team and executive team to improve conversion across the full patient funnel from click to consultation to subscription

Develop creative briefs and collaborate with designers on ad assets, landing pages, and email/SMS acquisition touchpoints

Design and execute incrementality tests and geo-lift studies to validate channel contribution and inform budget allocation

Prepare weekly performance recaps and budget recommendations for the CEO with clear, data-driven insights

Coordinate with medical, legal, and compliance teams to ensure all marketing materials meet healthcare advertising standards

You Bring

3-5+ years of marketing experience in a DTC, telehealth, health/wellness, or subscription business

Deep SEO expertise: you’ve built organic programs from the ground up and can speak fluently about technical SEO, content strategy, and link acquisition

Strong analytical skills: comfortable building models in Excel/Google Sheets, working with GA4, and pulling insights from marketing dashboards (Looker, Tableau, or similar)

Experience managing external agency partners on paid search and/or paid social, with the ability to evaluate performance and hold vendors to contractual commitments

Familiarity with CRO principles and tools (VWO, Optimizely, or equivalent); you think in terms of full-funnel optimization, not just top-of-funnel volume

Excellent written and verbal communication: you can present a budget recommendation to the CEO as clearly as you can write a creative brief

Self-directed operator who thrives in lean, fast-moving environments with minimal structure

Nice to Have

Experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar)

Familiarity with healthcare advertising compliance, including LegitScript requirements

Experience with Attentive, Customer.io, or similar SMS/email platforms for acquisition and retention focused campaigns

Exposure to media mix modeling, incrementality frameworks, or geo-lift testing methodologies

Background working across multiple service lines or product categories simultaneously

Why Lemonaid

Direct access to the leadership team and real influence over company direction – no layers of middle management

Ground-floor opportunity to build the growth marketing function the right way

Remote-first culture with competitive compensation

Mission-driven work: you’re helping real patients get access to affordable, stigma-free healthcare

Comprehensive benefits including medical, dental, vision, and PTO

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