The Manager, Growth Marketing is a strategic and hands‑on marketer responsible for driving pipeline creation, accelerating conversion across the sales funnel, and optimizing campaigns that support revenue growth. This role blends data‑driven experimentation with strong storytelling and GTM execution. The ideal candidate brings experience in healthcare technology (preferably electronic health records (EHR), revenue cycle management (RCM), or adjacent provider‑focused, payer or life science solutions), and thrives in a fast‑paced, metrics‑oriented environment.

Essential Functions

Develop and execute multi‑channel growth marketing programs (email, digital, paid media, events, website, nurture) that generate and accelerate qualified pipeline

Own campaign planning, execution, and optimization tied to MQL, SQL, and revenue goals

Partner with Product, Sales, and Marketing Operations to align messaging and targeting across segments and funnel stages

Analyze funnel performance and campaign effectiveness; translate insights into clear recommendations and iterative improvements.

Collaborate closely with the Marketing Operations team to define lead routing rules, scoring models, and SLA alignment with Sales

Support whitespace and ABM marketing strategies to drive expansion within existing accounts

Manage campaign calendars, budgets, and timelines across multiple stakeholders

Report campaign performance regularly, providing visibility into KPIs, ROI, and optimization plans

Stay current on healthcare provider trends, market dynamics, and competitive shifts to inform campaign strategy

Job Requirements

Bachelor's Degree or equivalent Business experience

2–5 years of relevant growth marketing or demand generation experience in B2B technology or healthcare technology environments

Healthcare IT experience strongly preferred, especially experience with EHR, practice management, and/or revenue cycle solutions

Knowledge, Skills, And Abilities

Proven ability to plan, launch, and optimize integrated marketing campaigns that drive measurable pipeline and revenue

Strong analytical mindset with experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Gong, etc.)

Experience operating in a metrics‑driven environment with a clear understanding of MQL/SQL definitions, funnel analytics, and conversion optimization best practices

Excellent written and verbal communication skills with an ability to tailor messaging to different audiences

Demonstrated ability to collaborate cross‑functionally, manage competing priorities, and work in a fast‑paced team environment

Creative problem solver who is curious, resourceful, and comfortable experimenting with new tactics

Compensation Range

$84,520–$117,483

Compensation for this job is subject to market conditions, geographic considerations, the candidate’s unique skills and experience, state and local laws, and budget. Our commitment to pay transparency is a testament to our dedication to creating a fair, equitable, and inclusive workplace. By continuously analyzing market trends, staying abreast of changes in state laws, and making budgetary adjustments accordingly, we strive to ensure that our compensation practices reflect the value we place on our associates’ unique contributions and support their professional growth.

Benefits

We offer a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.

Visa Sponsorship

Visa Sponsorship is not offered for this position.

Equal Opportunity Employer

Veradigm’s policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Veradigm must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire. Veradigm is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce.

Priority Referral of Protected Veterans

From a "VEVRAA Federal Contractor" we request Priority Referral of Protected Veterans.

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