Senior Growth Marketing Manager | Beauty / DTC

Hybrid, Sherman Oaks. work from home Fridays

$65/hour (w2, eligible for benefits!)

Ongoing, Monday – Fri role. 40 hrs a week

We’re partnering with a fast-growing consumer beauty brand to identify a Senior Growth Marketing Manager who can take ownership of paid media strategy and execution across the full funnel.

This is a highly hands-on role for someone who sees paid media as a true growth engine. You’ll own channel strategy, budget allocation, testing, optimization, measurement, and performance insights across paid social, paid search, affiliate, Google Shopping, CTV, and YouTube.

What you’ll own

Develop and execute full-funnel paid media strategy across key digital channels

Manage real-time budget allocation and optimize toward ROAS and contribution margin

Build structured frameworks for creative, audience, bid, and landing page testing

Translate performance data into clear business recommendations and actions

Own attribution and measurement, including cross-channel performance analysis

Partner closely with senior marketing leadership to align brand and performance

Manage agency and vendor relationships and ensure strong performance

Collaborate with Creative, DTC, and Retail teams to ensure paid media is fully integrated

Bring a hands-on, entrepreneurial mindset to a fast-moving environment

What we’re looking for

6–8+ years of performance marketing or paid media experience

Strong DTC experience, ideally within beauty, lifestyle, or consumer brands

Deep expertise across Meta, TikTok, and Google, with experience across affiliate, CTV, YouTube, and Google Shopping

Strong understanding of CAC, LTV, ROAS, contribution margin, and media efficiency

Experience with attribution, incrementality, or other advanced measurement approaches

Strong creative instincts and the ability to partner effectively with creative teams

Highly analytical, commercially minded, and comfortable making data-driven investment decisions

Comfortable working in a high-growth environment where priorities move quickly

Experience using AI tools to improve efficiency, testing, analysis, and performance

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